'90s fitness icon Susan Powter admits 'frightening' reality after losing multimillion-dollar empire

'90s fitness icon Susan Powter admits 'frightening' reality after losing multimillion-dollar empire

2026-01-31health
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Taylor
Good evening Project, I am Taylor, and this is Goose Pod, specifically tailored for you. Today is Saturday, January 31st, and the time is exactly 11 PM. I am joined by the wonderful Holly to dive into a story that is truly stranger than fiction.
Holly
How absolutely lovely to be here with you tonight. I must say, the topic we are exploring is quite poignant. We are discussing the legendary Susan Powter, a woman who truly defined an entire decade of fitness, only to face a reality she now describes as frightening.
Taylor
It really is a narrative shift that nobody saw coming. Imagine being the face of a multimillion-dollar empire in the nineties and then, decades later, you are sixty-eight years old, driving for Uber Eats just to survive. It is a strategic nightmare and a deeply human story all at once.
Holly
It feels like such a stark contrast, does it not? One moment she is on every television screen across the country, and the next, she is navigating the streets of Las Vegas. She recently admitted on the Today show that her current situation, without health insurance, is truly frightening.
Taylor
That interview with Al Roker was such a brilliant piece of storytelling. She actually picked him up for her final Uber ride. Can you believe that? The juxtaposition of a morning show titan sitting in the car of a former icon who just earned two dollars for a delivery.
Holly
The image of her delivering a Starbucks order for such a small amount of money is quite heartbreaking. Yet, she spoke with such grace. When Al Roker mentioned how she kept pushing through, her response was so firm. She simply said she was not going down like that.
Taylor
She is a fighter, but she is also very candid about the loss of hope. She mentioned that as you get older and the infrastructure isn't there, the fear settles in. At sixty-eight, the lack of a safety net isn't just a financial hurdle, it is a psychological weight she carries.
Holly
It makes me wonder about the many others who might be in similar positions. Susan mentioned that she stayed in a welfare hotel, moving from the heights of Hollywood to Harbor Island. It is a journey that sounds so incredibly difficult, yet she spoke of it with honesty.
Taylor
The Harbor Island detail is fascinating from a narrative perspective because it is such a grounded, gritty reality. Those apartments are known for being quite rough, a far cry from the luxury she once knew. It shows just how quickly a multimillion-dollar empire can completely evaporate.
Holly
There was a moment during her interview where she mentioned delivering Uber Eats to a friend, the late Louie Anderson. Can you imagine the complexity of that encounter? To be at such a low point while facing someone from your past life must have been a very heavy experience.
Taylor
That is exactly the kind of pattern I look for. It is that collision of two different worlds. She was once a peer to these celebrities, and suddenly she is the one delivering their food. It highlights the fragility of success and how quickly the social hierarchy can flip.
Holly
Despite the hardship, she seems to have found a sense of healing through the love she sees online. She mentioned that seeing the support from fans in real time has been the most healing thing for her. It is quite lovely to think that kindness can bridge that gap.
Taylor
It is a testament to the brand she built. Even after the empire fell, the connection with her audience remained. That is the ultimate strategic asset, isn't it? Even when the money is gone, if people still care about your message, you have a foundation to reconstruct your life.
Holly
She expressed a deep desire for an opportunity to reconstruct and to do things properly this time. It is so inspiring to hear someone at sixty-eight speak about a next journey with such gratitude. She said she is the most grateful she has ever been in her life.
Taylor
That gratitude is a powerful pivot. She went from losing hope to seeing possibility. She even mentioned that while nothing has changed in her immediate circumstances, absolutely everything has changed because of hope. That is a masterclass in mindset shifting, even when the numbers don't add up yet.
Holly
It truly is. She spoke about wanting to move forward and heal, acknowledging that many people have lost hope just as she did. Her story serves as a mirror for so many aging Americans who are facing these very same fears without the spotlight of a documentary.
Taylor
Exactly. She is a case study for a much larger issue. But before we get into the systemic side, we really need to look back at how she got there. The rise of Susan Powter was a literal phenomenon. She wasn't just a trainer, she was a movement.
Holly
Oh, I remember those infomercials so clearly. That iconic buzz cut and her incredible energy. She was so vibrant and full of life. It felt like she was truly speaking to women in a way that no one else was at the time. It was quite revolutionary.
Taylor
She was the original fitness influencer before social media even existed. Her Stop the Insanity program was a juggernaut. In its very first year, those infomercials generated two hundred and seventy-six million dollars. That is an insane amount of revenue for a fitness product in the early nineties.
Holly
Two hundred and seventy-six million! That is simply staggering. I suppose that is why it is so difficult to wrap one's head around her current situation. To go from such immense wealth to driving for a delivery service is a journey that feels almost impossible.
Taylor
The strategy behind her brand was brilliant. She focused on high-octane exercise and nutrition, but she delivered it with a raw, rebellious attitude. She was telling women they didn't have to follow the traditional rules of the diet industry. She was breaking the mold and making a fortune doing it.
Holly
And yet, by 1995, her corporation filed for bankruptcy. It seems so sudden for an empire of that magnitude to collapse within just a few years. She mentioned that the filing happened without her knowledge, which is quite a distressing thought for any business owner, wouldn't you say?
Taylor
It is the ultimate business horror story. She claims her money was mismanaged by people she trusted. This led to years of litigation that left her almost penniless. It is a classic example of what happens when the creative force behind a brand loses control of the financial infrastructure.
Holly
It sounds as though she was surrounded by people who did not have her best interests at heart. She spoke about trusting unscrupulous associates, which led to her life being turned upside down. It is so sad to think of all that hard work being taken away by others.
Taylor
She also pointed out the limitations of the nineties business environment. She mentioned how entities like Simon and Schuster wouldn't listen to her insights as a woman expert. There was no access to the kind of analytics we have today. She was essentially flying blind while others held the purse strings.
Holly
That lack of control must have been so frustrating for someone as passionate as she is. She contrasts that era with the present, expressing gratitude for the information and tools we have now. It is interesting that she sees the current age as a better time for her message.
Taylor
She really highlights the difference between then and now. Back then, you needed the big publishers and the big networks. Now, she can connect directly with her audience. But the damage from those early years was done. By 2018, she was living in that welfare hotel in Las Vegas.
Holly
The transition to the welfare hotel sounds so harrowing. She described the experience of going to the welfare office as horrifying, not because of the people there, but because of the reality of her situation. She met decent people with nothing, while others she called scum.
Taylor
She was living in the Harbor Island Apartments, which are notorious for crime. We are talking about reports of shootings and robberies. To go from a Hollywood mansion to a place where you have to worry about your basic safety is a total system shock for anyone.
Holly
And to be doing all of this while aging is another layer of difficulty. She is sixty-eight now, but even a few years ago, she was facing these challenges. The loss of her multimillion-dollar empire was not just a financial loss, it was a loss of her entire world.
Taylor
It is also quite ironic, and she admitted this herself, that she ended up delivering the very fast food she used to criticize. Imagine the woman who told the world to stop the insanity of bad diets now handing someone a bag of burgers just to pay her rent.
Holly
It is a very poignant irony. It shows the desperation she must have felt. She mentioned that she had to do whatever it took to survive. There is a certain dignity in that, even if the circumstances are far from ideal for someone of her stature.
Taylor
I think her survival instinct is what kept her going. She was an original influencer who broke every record, and even when she was down to her last few dollars, she refused to give up. That core identity of being a fighter is still very much present in her today.
Holly
She mentioned that she used a cardboard box as a nightstand and still does to this day. That detail is so simple yet so descriptive of her life. It is a reminder of how she has had to strip everything back to the absolute basics.
Taylor
That cardboard box is such a powerful symbol. It represents the collapse of the material empire but also her resilience. She isn't hiding it. She is owning her reality, which is exactly what made her famous in the first place. Her brand was always about raw truth.
Holly
It is quite lovely that she is now finding a way to tell her story again, this time with more control. The documentary produced by Jamie Lee Curtis seems like it will be a very important piece of her reconstruction. It allows her to reclaim her narrative.
Taylor
Jamie Lee Curtis is a powerhouse producer to have in your corner. It shows that Susan still has respect in the industry. The documentary, Stop the Insanity: Finding Susan Powter, is really about that journey from the peak of fame to the reality of the welfare hotel.
Holly
I am so curious to see how she navigates this next chapter. She seems so determined to meet the fabulousness out there in America. It is a wonderful way to look at the future, especially after everything she has been through over the last few decades.
Taylor
She is essentially rebooting her life at an age when most people are looking to retire. It is a bold strategy. She is moving from a place of fear to a place of possibility. But we shouldn't overlook the deep conflict that led to this situation in the first place.
Holly
Yes, the conflict between her and the people who managed her money is quite central to this story. It is a reminder of how important it is to be aware of one's own affairs, even when things are going incredibly well. It is a hard lesson.
Taylor
She said if she could give her past self advice, it would be to have an umbrella of awareness and safety. She admitted that she literally did not believe things would ever be different when she was at her lowest. That loss of hope is the real conflict here.
Holly
The loss of hope sounds like such a heavy burden to carry. To go from being a source of inspiration for millions to feeling as though there is no way forward must have been devastating. It is a conflict within the self as much as with others.
Taylor
It really is a psychological battle. On one hand, you have the external conflict of the lawsuits and the financial mismanagement. On the other, you have the internal struggle of maintaining your identity when everything that defined your success has been stripped away. It is a total identity crisis.
Holly
And then there is the conflict of aging in a society that does not always provide a safety net. She spoke so clearly about the fear of not having health insurance. That is a very real and frightening conflict for so many people in this country.
Taylor
She is tapping into a massive societal tension. We have this culture of celebrity and extreme wealth, but we also have an aging population that is increasingly vulnerable. Susan is the face of that intersection. She has seen both extremes of the American dream.
Holly
It is quite a paradox, isn't it? To have been a multimillionaire and then to find oneself in a position where a two-dollar tip is significant. The disparity between those two realities is so vast, it is almost difficult to comprehend how one person can experience both.
Taylor
The conflict also extends to her professional life. She felt she wasn't listened to because she was a woman in a male-dominated business world. She had the insights, she had the connection with the audience, but she didn't have the seat at the table where the big decisions were made.
Holly
That is a very important point. It highlights the systemic challenges that women have faced in business, especially in that era. It makes one wonder how different her story might have been if she had the support and the agency she deserved back then.
Taylor
She is very vocal about that now. She sees the lack of justice in how she was treated. She described some of the people she dealt with as scum, which is a very strong word, but it reflects the deep betrayal she feels. That trust was completely shattered.
Holly
It is heartbreaking to think of someone being taken advantage of in that way. Yet, she also mentioned finding some of the most decent human beings among those who had nothing. That is a beautiful contrast to the betrayal she experienced in the corporate world.
Taylor
That is a classic narrative trope, the wisdom of the poor versus the greed of the powerful. She found more humanity in the welfare hotel than she did in some of her business meetings. That realization seems to have been a turning point for her own internal conflict.
Holly
She seems to be reconciling those two worlds now. By being so open about her struggles, she is bridging the gap between her past celebrity and her current reality. It is a very brave thing to do, to show the world your vulnerability in such a public way.
Taylor
It is the ultimate move for authenticity. In a world of filtered lives, Susan Powter is showing the unvarnished truth. The conflict isn't over, she still doesn't have that health insurance or the multimillion-dollar bank account, but she has reclaimed her voice, which is a major victory.
Holly
I wonder if her story will spark a larger conversation about the challenges of aging. She mentioned that her fear reflects what millions of other Americans are feeling. It is a conflict that goes far beyond just one person's life and into the heart of our society.
Taylor
It definitely touches on the lack of a safety net. When you lose your infrastructure, as she calls it, you are left completely exposed. That is a terrifying prospect for anyone, but especially for someone who is sixty-eight and has already lived through so much.
Holly
She said she wants to reconstruct her life properly this time. That implies a conflict with her past self, a desire to learn from her mistakes and build something more sustainable. It is a very noble goal to have at this stage of her journey.
Taylor
She is moving from being a victim of circumstances to being the architect of her own future. That is the most important strategic shift any person can make. She is identifying the obstacles, the lack of insurance and money, and she is deciding to move forward anyway.
Holly
The impact of her story is already being felt, especially with her recent appearance on the Today show. It is quite lovely to see the outpouring of love from her fans. It shows that her message still resonates with people after all these years.
Taylor
It also highlights a very serious issue in our country. We have about thirty-five million Americans who are still uninsured. Even with the progress we've seen, there are huge gaps, especially for people who fall through the cracks like Susan did after her business collapsed.
Holly
That is such a staggering number. It really brings home the reality of what she is talking about. The financial burden of illness can be so devastating for those without a safety net. It is a reminder of how fragile our security can be.
Taylor
And it isn't just the uninsured. Many households with insurance don't have enough liquid assets to cover a major medical shock. About one in three households has less than twenty-five hundred dollars in accessible funds. Susan's story is the extreme version of this widespread financial insecurity.
Holly
It is quite sobering to think about. Her story is not just about a celebrity who lost her money, it is about the reality of aging in America. It forces us to look at how we treat our seniors and the systems we have in place to support them.
Taylor
There is also a significant impact on how we view fitness and health. Susan was a pioneer in that space, and her current situation raises questions about the long-term sustainability of the fitness industry's promises. If the icon of health is struggling, what does that say?
Holly
That is a very insightful point. It reminds us that physical health and financial health are so deeply interconnected. You cannot truly have one without the other, especially as you get older and your needs for medical care increase. It is a holistic challenge.
Taylor
The documentary will likely have a huge impact on how her story is remembered. By partnering with Jamie Lee Curtis, she is ensuring that her fall and her current rebirth are documented with dignity. It could become a powerful tool for advocacy for aging Americans.
Holly
I hope it does. Her voice is so unique and her experience is so vast. She has the potential to influence change in a way that very few people can. She is turning her personal struggle into a public conversation about hope and resilience.
Taylor
She is also impacting the gig economy narrative. Seeing a former millionaire driving for Uber Eats humanizes the millions of people who are doing that same work every day. It shows that anyone can find themselves in that position, regardless of their past success.
Holly
It really does. It strips away the stigma and shows the grit and determination it takes to make ends meet. Her story is a reminder that there is dignity in all work, and that survival is a powerful form of success in itself. I find that very moving.
Taylor
The broader societal implication is that we need to strengthen our healthcare safety net. Susan's fear is a call to action. We need to look at how we can better support people as they age, so that no one has to face the frightening reality of being sixty-eight without insurance.
Holly
It is a very important conversation to have. She has used her platform to highlight these issues in a way that is both personal and universal. That is a very powerful impact for one person to have, especially after losing so much. It is quite remarkable.
Taylor
Looking ahead, Susan's plan is actually quite adventurous. She mentioned that she is going to get an RV and go out to meet the fabulousness of America. That is such a quintessential American journey, finding yourself on the open road. It is a brilliant next chapter for her narrative.
Holly
How absolutely lovely! The idea of her traveling in an RV and connecting with people across the country is just wonderful. It feels like a very liberating way to move forward. She is choosing freedom and connection over fear and isolation. It is very inspiring.
Taylor
It is also a very strategic way to rebuild her brand. She can document her travels, share her insights, and connect with a whole new generation of fans. She is proving that your life isn't over just because you hit a certain age or a financial low point. Everything is next.
Holly
She said that everything is next, and I truly believe her. Her outlook has changed so much, and that is often the first step toward a real change in circumstances. I am so excited to see where her RV journey takes her and what she discovers along the way.
Taylor
Her story is a reminder to all of us to keep going, even when things look bleak. She told her past self to just hang on, because things can and will change. That is a lesson we can all apply to our own lives, no matter what challenges we are facing.
Holly
It is a message of hope that is so needed right now. She has shown us that even after losing a multimillion-dollar empire, you can still find gratitude and a sense of possibility. That is a truly beautiful way to look toward the future, don't you think?
Taylor
I absolutely do. She is reconstructing her life on her own terms this time, with an umbrella of awareness and a lot of heart. Her journey is far from over, and I think the best parts might still be ahead of her. It is a masterclass in resilience and hope.
Holly
It has been such a privilege to discuss this story with you tonight. Susan Powter's journey is a powerful reminder of the strength of the human spirit. Thank you so much for sharing your insights and for being such a wonderful host for our discussion today.
Taylor
Thank you, Project, for joining us on this deep dive into Susan Powter's incredible journey. We hope you found her story of resilience and hope as inspiring as we did. That is the end of today's discussion. Thank you for listening to Goose Pod. See you tomorrow.

Former '90s fitness icon Susan Powter, who built a multimillion-dollar empire, now drives for Uber Eats after her business collapsed due to mismanagement. At 68, she faces the "frightening" reality of no health insurance, yet finds hope and gratitude in her resilience, aiming to rebuild her life with newfound wisdom.

'90s fitness icon Susan Powter admits 'frightening' reality after losing multimillion-dollar empire

Read original at AOL.com

Susan Powter once built a multimillion-dollar fitness empire that defined a generation.Decades later, at 68, the "Stop the Insanity" icon is facing a reality she calls "frightening" — aging without health insurance, financial security or a safety net.Powter was once a staple of the early 1990s, with her popular fitness infomercial business, but she eventually lost everything after her company filed for bankruptcy in 1995.

‘Stop The Insanity’ Susan Powter Exposes Truth Behind Fitness Empire’s Collapse And Life Driving For Uber EatsSusan Powter admitted she had "lost hope" after going bankrupt.(Getty Images)During a recent interview, Powter said she didn’t think she would be able to change her lifestyle after her downfall."

No, I had lost hope. Not having an infrastructure at 68 years old, and there’s no health insurance. It’s frightening," Powter said on the "Today" show.Read On The Fox News AppHer words reflected a fear that may confront millions of aging Americans as financial security slips away."I didn’t go from Hollywood to Harbor Island in three years … That’s the welfare hotel I stayed in … What happened was the loss of hope and fear.

As you get older, and when the infrastructure isn’t there, it’s frightening. No health insurance…" she said.After years in the spotlight, at one point, Powter lost everything — her business, her financial security and eventually her footing.She found herself barely making ends meet in Las Vegas, working as an Uber Eats driver to survive.

Like What You’re Reading? Click Here For More Entertainment NewsPowter made her last Uber delivery during her interview.In one final Uber ride, Powter picked up "Today" host Al Roker for an interview — a stark juxtaposition of where she’d been and where she is currently."You kept pushing through," Roker said.

WATCH: SUSAN POWTER REMEMBERS PAINFUL MOMENT SHE DELIVERED UBER EATS TO FRIEND LOUIE ANDERSON AFTER EMPIRE COLLAPSE"I wasn’t going to go down like that," Powter replied.One Starbucks delivery she made with Roker earned her just $2.20.When asked if there was anything she would miss about this chapter, Powter candidly replied, "I wouldn’t say miss.

I want an opportunity to reconstruct, to do properly what I did the first time … Seeing the love in real time online [from fans] — that’s the most healing thing for me."'Biggest Loser' Stars Jillian Michaels And Bob Harper's Friendship Was Fractured Long Before Explosive DocAs she completed her final Uber Eats delivery, the moment carried weight — not because her circumstances had suddenly changed, but because Powter realized that her outlook had.

The fitness expert shared what her next journey would consist of."Everything is next. Nothing has changed, but absolutely everything has, because of possibility. Hope, a chance. Literally the most grateful I’ve been in my whole life."WATCH: '90S FITNESS GURU SUSAN POWTER GRATEFUL SHE CAN HAVE MORE CONTROL OVER HER MONEY IN CURRENT ERAShe later reflected on what that shift in perspective means — not just for her, but for the countless Americans aging without financial or medical security.

Click Here To Sign Up For The Entertainment Newsletter"A chance, a possibility to move forward and heal. It doesn’t have to automatically change, but I know things can and will. I very much lost hope that was possible. And a lot of people have lost hope."Powter continued to reveal what she plans to include in her next life adventure."

Everything. The plan is everything. I’m so proud to say that. I’m going to get an RV. I’m going to go out to America. I’m going to meet the fabulousness out there. That’s what I’m going to focus on."Powter has a documentary called "Stop the Insanity: Finding Susan Powter," produced by Jamie Lee Curtis.

It premiered in November 2025 and explores her rise to fame and her fall.She previously told Fox News Digital that she walked away from everything following lawsuits and mismanagement of her money by people she trusted.Click Here To Download The Fox News AppPowter said if she could go back and give herself advice, it would be more of "an umbrella of awareness and safety," saying things can work … "Just keep going.

Things can change. Things can shift. Things can work out. I kind of lost hope in that for a while. Like, I literally did not believe it would ever be any different. I would just comfort [her past self] and say, ‘Things change, stuff changes, just hang on.’"Original article source: '90s fitness icon Susan Powter admits 'frightening' reality after losing multimillion-dollar empire

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