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Apple Nears $1 Billion-a Year Deal to Use Google AI for Siri

Apple Nears $1 Billion-a Year Deal to Use Google AI for Siri

2025-11-13Technology
Summary

Apple is reportedly nearing a $1 billion annual deal to license Google's Gemini AI for Siri. This move signifies a major shift for Apple, acknowledging their lag in AI and seeking to overhaul Siri's capabilities. While Apple emphasizes privacy with on-device processing, Google's AI will power intent understanding and responses.

In 30 seconds

  • Apple is reportedly nearing a $1 billion annual deal to license Google's Gemini AI for Siri. This move signifies a major shift for...
  • Apple is reportedly nearing a $1 billion annual deal to license Google's Gemini AI for Siri.
  • This move signifies a major shift for Apple, acknowledging their lag in AI and seeking to overhaul Siri's capabilities.
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Published
11/5/2025
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1 cited
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5 min listen
Published
11/5/2025
Publisher
Language
Sources
1 cited
Listen
5 min listen

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  • Apple is reportedly nearing a $1 billion annual deal to license Google's Gemini AI for Siri. This move signifies a major shift for...
  • Apple is reportedly nearing a $1 billion annual deal to license Google's Gemini AI for Siri.
  • This move signifies a major shift for Apple, acknowledging their lag in AI and seeking to overhaul Siri's capabilities.
  • Apple Nears $1 Billion-a Year Deal to Use Google AI for Siri --- Main Findings and Conclusions: Apple Inc.

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11/5/2025
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What happened

Apple is reportedly nearing a $1 billion annual deal to license Google's Gemini AI for Siri. This move signifies a major shift for Apple, acknowledging their lag in AI and seeking to overhaul Siri's capabilities. While Apple emphasizes privacy with on-device processing, Google's AI will power intent understanding...

Apple Inc. is planning to pay about $1 billion a year for an ultrapowerful 1.2 trillion parameter artificial intelligence model developed by Alphabet Inc.’s Google that would help run its long-promised overhaul of the Siri voice assistant, according to people with knowledge of the matter.Following an extensive evaluation period, the two companies are now finalizing an agreement that would give Apple access to Google’s technology, according to the people, who asked not to be identified because the deliberations are private.

Bloomberg.com11/5/2025
Read original at Bloomberg.com

Source coverage

Apple Nears $1 Billion-a Year Deal to Use Google AI for Siri

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Deeper analysis

Full source content

Apple Inc. is planning to pay about $1 billion a year for an ultrapowerful 1.2 trillion parameter artificial intelligence model developed by Alphabet Inc.’s Google that would help run its long-promised overhaul of the Siri voice assistant, according to people with knowledge of the matter.Following an extensive evaluation period, the two companies are now finalizing an agreement that would give Apple access to Google’s technology, according to the people, who asked not to be identified because the deliberations are private.

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11/5/2025

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