What happened
News Title/Type: 20 Real-Life Examples Of Sneaky “Shrinkflation” That People Found This Month
Report Provider/Author: BuzzFeed / Megan Liscomb
Date/Time Period Covered: July 2025 (examples found this month)
People Are Sharing The Worst Examples Of Shrinkflation They've Found In Stores Recently, And These Are InfuriatingHidden in plain sight.Because products on store shelves keep getting smaller while staying the same price (or even more), I'm back with this month's shrinkflation round-up. Every month, I scour the internet to find photographic proof that illustrates the sneaky ways brands try to hide this all-too-common practice.
Take a deep breath, because this will make you mad:1.I don't believe that this cake mix, that has shrunk from 18 oz to 15.25 oz, still deserves to bear Dolly Parton's likeness.2."Same price, half the size. Left bottle purchased in 2024, bottle on right purchased in 2025."3.I remember when a pack of gum didn't come with an empty space in it.
4.A reader emailed me this pic, plus receipts showing he purchased both of these containers for $19.99 each, even though one contains 15 fewer pods.5.This so-called "mega pack" went from 75 bags down to 60.6.And these snack bags went from 100 in a box down to 90.7."These were 2 oz last week. End of an era."
8.Et tu, Uncrustables?9."I regularly buy Terry Ho's Yum Yum sauce, and today I saw the bottle and immediately knew it was smaller. 16oz to 14oz, I would rather they raise the price a little bit."10.Sometimes, online shopping reveals the same item in two slightly different sizes for the exact same price.
11."These are bags of wild-caught cod portions from Walmart. It’s their Great Value brand, and both were $10 when purchased. One month, it was a bag weighing 908g, and three months later, it was a bag weighing 726g. They thought that by keeping it off the shelves for three months and changing the look of the bag from green to blue, it might catch us up so we wouldn’t notice."
12.This tube of toothpaste got 25 ml smaller.13.And a carton redesign might keep some folks from noticing that this juice is now 7 oz smaller.14.Ditto for this can of beans, that holds 10 grams less.15."From 2lbs down to 1.25lbs, price unchanged at $7.29."16."Our beloved Trader Joe’s granola bars. Top bar bought in April, the bottom bar in May.
Same packaging, same price."17.These bags of chicken strips may look identical, but one contains one ounce less chicken.18.This roll of toilet paper went from 52.5 square feet to 49.9 square feet.19.Even Labubu collectors suspect shrinkflation is at play. The older Labubu on the left does look a bit plumper than the new one on the right.
20.And finally, this tube of sunscreen got taller, but it now holds less product.
Source coverage
News Title/Type: 20 Real-Life Examples Of Sneaky “Shrinkflation” That People Found This Month
Report Provider/Author: BuzzFeed / Megan Liscomb
Deeper analysis
Full source content
People Are Sharing The Worst Examples Of Shrinkflation They've Found In Stores Recently, And These Are InfuriatingHidden in plain sight.Because products on store shelves keep getting smaller while staying the same price (or even more), I'm back with this month's shrinkflation round-up. Every month, I scour the internet to find photographic proof that illustrates the sneaky ways brands try to hide this all-too-common practice.
Take a deep breath, because this will make you mad:1.I don't believe that this cake mix, that has shrunk from 18 oz to 15.25 oz, still deserves to bear Dolly Parton's likeness.2."Same price, half the size. Left bottle purchased in 2024, bottle on right purchased in 2025."3.I remember when a pack of gum didn't come with an empty space in it.
4.A reader emailed me this pic, plus receipts showing he purchased both of these containers for $19.99 each, even though one contains 15 fewer pods.5.This so-called "mega pack" went from 75 bags down to 60.6.And these snack bags went from 100 in a box down to 90.7."These were 2 oz last week. End of an era."
8.Et tu, Uncrustables?9."I regularly buy Terry Ho's Yum Yum sauce, and today I saw the bottle and immediately knew it was smaller. 16oz to 14oz, I would rather they raise the price a little bit."10.Sometimes, online shopping reveals the same item in two slightly different sizes for the exact same price.
11."These are bags of wild-caught cod portions from Walmart. It’s their Great Value brand, and both were $10 when purchased. One month, it was a bag weighing 908g, and three months later, it was a bag weighing 726g. They thought that by keeping it off the shelves for three months and changing the look of the bag from green to blue, it might catch us up so we wouldn’t notice."
12.This tube of toothpaste got 25 ml smaller.13.And a carton redesign might keep some folks from noticing that this juice is now 7 oz smaller.14.Ditto for this can of beans, that holds 10 grams less.15."From 2lbs down to 1.25lbs, price unchanged at $7.29."16."Our beloved Trader Joe’s granola bars. Top bar bought in April, the bottom bar in May.
Same packaging, same price."17.These bags of chicken strips may look identical, but one contains one ounce less chicken.18.This roll of toilet paper went from 52.5 square feet to 49.9 square feet.19.Even Labubu collectors suspect shrinkflation is at play. The older Labubu on the left does look a bit plumper than the new one on the right.
20.And finally, this tube of sunscreen got taller, but it now holds less product.
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