好莱坞震荡:2025暑期票房被批“惨败”

好莱坞震荡:2025暑期票房被批“惨败”

2025-09-02Entertainment
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雷总
早上好,kb9,我是雷总,这里是专为你打造的 Goose Pod。今天是9月3日,星期三,早上7点02分。
董小姐
我是董小姐。今天我们来聊一个热议的话题:好莱坞震荡:2025暑期票房被批“惨败”。
雷总
我们就从这开始吧。今年的暑期档确实有点“惨不忍睹”。你看,从7月18号开始,北美票房连续六个周末都在下滑。备受期待的漫威大片《神奇四侠:第一步》,首映时票房还行,但后面就像产品没了热度,一路下跌。
董小姐
没错,这就是市场规律,没有核心竞争力,最终就是要被淘汰的。就连七月初开画的《超人》也只是短暂地提振了一下市场。整个夏天,只有那一个周末的票房是上涨的。没有过硬的产品矩阵,光靠一两个爆款是撑不起整个大盘的。
雷总
是啊,这让我想起了我们做产品的时候,发布会很热闹,但用户的口碑和持续的复购才是关键。你看,连经典IP《大白鲨》50周年的重映版,都能轻松击败那些有大牌明星加盟的新片,这本身就很说明问题了。
董小姐
这说明消费者看重的是“品质”,而不是“名气”。营销搞得再花哨,产品本身不行,用户不会买单。最终的票房数字,就是最真实的业绩报告,不会说谎。好莱坞这次的成绩单,显然是不及格的。
雷总
其实,这个“不及格”的背后,原因很复杂。我看到数据显示,今年暑期档的总票房是36.7亿美元,和去年的36.8亿差不多,但大家原本的预期是40亿。问题是,这个预期是建立在去年“芭本海默”现象级的成功之上的。
董小姐
“芭本海默”那种成功是不可复制的。它赢就赢在精准地抓住了不同观众群体的需求,特别是女性观众。迪士尼的发行主管都承认,今年就缺少这种能引发女性观众共鸣的爆款。企业经营,必须时刻洞察市场的每一个细分需求。
雷总
完全同意。而且用户的消费习惯已经彻底改变了。现在家里电视那么大,音响效果又好,Netflix、Disney+这些流媒体平台太方便了。我算了一下,Netflix在2023年全球就有18亿订阅用户,这个数字比很多国家的总人口都多啊!
董小姐
是的,渠道变了,护城河就没了。过去电影院是唯一的渠道,是“基础设施垄断”,当然有话语权。现在流媒体打破了这个垄断。我们做制造业也一样,过去依赖线下经销商,现在我们自己搞直播、开网店,就是要掌握自己的核心渠道。
雷总
没错,而且流媒体用大数据分析用户喜好,80%的运营都靠数据驱动,这比传统拍脑袋决策的模式效率高太多了。他们知道用户想看什么,然后就去投资什么,这是一种典型的互联网产品思维,精准、快速、迭代。
董小姐
但这种改变也带来了新的矛盾。比如有人提出,要对所有在美国境外拍摄的电影征收100%的关税。这简直是胡闹!全球化是不可逆的趋势,一个优秀的企业必须整合全球最好的资源,而不是把自己关起来。这种做法只会扼杀创造力。
雷总
从技术的角度看,这个想法也很“不发烧”。如果真的实施,那要么就是我们看到很多用CG特效做的假城市,成本又高效果又差;要么就是电影制作水平整体倒退。这完全违背了用技术为用户带来更好体验的初衷。
董小姐
而且,现在AI都能写剧本了,VR技术能提供沉浸式的故事体验,这些新技术才是行业应该关注的焦点。可有些平台呢,却只盯着“用户停留时间”这种数据,用各种心理学技巧让用户上瘾。这不是一个创造好产品的正确道路。
雷总
对,这就好比我们做手机,我们追求的是开机速度、是续航能力、是拍照效果,而不是让用户一天24小时都离不开手机。技术的价值在于提升生活品质,而不是绑架用户。当平台把“流量”看得比“内容质量”更重要时,冲突就必然产生。
董小姐
这场变革的影响是深远的。过去电影公司靠票房、DVD销售这些模式赚钱,现在DVD市场基本消失了,很多中等成本的剧情片就很难生存。我们看到,反而是那些有远见的战略家活得很好,机会主义的寻租者就被淘汰了。
雷总
您说的没错。比如汤姆·克鲁斯,他谈《壮志凌云:独行侠》的合同,直接拿的是“首美元票房”分成,据说赚了超过1亿美元。还有亚当·桑德勒,直接和Netflix签了超过2.5亿美元的大单。他们把限制转化为了机会。
董小姐
这就是企业家的精神。面对市场变化,不能抱怨,而是要主动出击,寻找新的增长点。但对于整个行业的普通从业者来说,这种冲击是巨大的。我听说很多电影工作人员在疫情期间就已经非常艰难,现在更是雪上加霜。
雷总
是的,挑战很大,但未来也并非一片黑暗。我注意到一些新趋势,比如《我的世界》大电影,票房预测完全失准,开画就拿了1.6亿美元,说明观众对好IP的热情还在。这提醒我们,永远不要低估一个拥有庞大用户基础的产品的潜力。
董小姐
嗯,有数据预测,到2029年,美国票房市场总额会从今年的81亿美元增长到98亿美元。这说明市场基本盘还在,关键在于如何提供高质量的产品。未来一定是属于那些能够精益生产、控制成本、并真正理解观众需求的公司。
雷总
今天的讨论就到这里。感谢收听 Goose Pod。
董小姐
我们明天再见。

## Hollywood Reeling as 2025 Summer Box Office Branded a 'Flop' **Report Provider:** Mail Online **Author:** Alesia Stanford **Date Covered:** Summer 2025 (concluding with Labor Day weekend) **News Type:** Movies / Entertainment ### Main Findings and Conclusions The 2025 summer box office has been officially branded a "flop" by analysts, leaving Hollywood in a state of concern. Despite a few bright spots, the overall performance was weak, particularly in the latter half of the summer. While the total box office earnings for the summer period (May-August) were on par with 2024, they fell short of projections and significantly lagged behind the success of Summer 2023. ### Key Statistics and Metrics * **Overall Summer Box Office (2025):** $3.76 billion * **Comparison to 2024:** On par with 2024's summer earnings. * **Projected Summer Box Office:** Fell short of the projected $4 billion. * **Comparison to 2023:** Significantly lower than Summer 2023's $4.09 billion gross. * **"Weapons" Performance:** * Earned $10.2 million through Sunday of Labor Day weekend. * Expected to earn an additional $3 million on Monday. * Opened with over $43 million in ticket sales. * Has grossed over $234 million worldwide to date. * **"The Fantastic Four: First Steps" Performance:** * Massive budget: $240 million. * Marketing campaign: $200 million. * Global box office earnings: $490 million. * **"Superman" Performance:** * Worldwide earnings: Over $611 million. * Considered the "last good box office of the summer." * **"Jaws" (50th Anniversary Re-release) Performance:** * Earned an estimated $8.1 million over the Labor Day weekend. * Earned an additional $1.7 million internationally. * **"Caught Stealing" Performance:** * Debut weekend earnings: More than $7.8 million. * Ranked third over the weekend. * **"The Roses" Performance:** * Opening weekend earnings: $6.35 million. * Ranked fifth over the weekend. * **"The Naked Gun" Performance:** * Worldwide earnings: More than $95 million. * **Year-to-Date (2025) Box Office:** Up by 4%. * **Consumer Price Increase:** 2.7% in June compared to last year. * **Average Movie Ticket Cost (US):** Estimated around $16. * **"Barbie" (Summer 2023):** Grossed $1,447,038,421 to date. * **"Wicked" (released November 2024):** Earned over $756 million worldwide. ### Significant Trends or Changes * **Weekend Performance Decline:** Since the opening of "Superman" on July 11-13, there has been only one up weekend. From July 18 onwards, the domestic box office has been down for six consecutive weekends. * **Underperformance of Major Franchises:** Marvel's "Thunderbolts" and "The Fantastic Four: First Steps" both underperformed, with "The Fantastic Four: First Steps" being a particularly costly flop. * **Resilience of Older Films:** The 50th-anniversary re-release of "Jaws" performed well, outperforming newer films. * **Impact of "Superman":** The film "Superman" is credited with kicking off the last positive box office weekend of the summer. ### Notable Risks or Concerns * **Hollywood's Future:** A top studio executive expressed significant nervousness about the future, citing concerns about overproduction of films and a potential lack of audience. * **Economic Factors:** Tariffs imposed by President Donald Trump on foreign goods are suggested as a potential factor affecting consumer spending on movie tickets, alongside a general increase in consumer prices. ### Material Financial Data * The 2025 summer box office generated **$3.76 billion**. * "The Fantastic Four: First Steps" had a combined budget and marketing cost of **$440 million** ($240 million budget + $200 million marketing) but only grossed **$490 million** globally. * "Superman" has achieved over **$611 million** worldwide. * "Barbie" from Summer 2023 has grossed **$1,447,038,421** to date. * The year-to-date 2025 box office is up by **4%**. ### Upcoming Releases and Future Outlook Several highly anticipated films are scheduled for release in the coming months, which are expected to boost the box office. These include: * **Wicked: For Good** (debuting November 21) - The second part of the successful "Wicked" franchise. * **The Smashing Machine** (starring Dwayne 'The Rock' Johnson) * **Kiss of The Spider Woman** (starring Jennifer Lopez) * **Marty Supreme** (starring Timothée Chalamet) * **One Battle After Another** (by Paul Thomas Anderson) These films are seen as potential contributors to increasing the bottom line and improving the box office performance leading into the 2026 awards season.

Hollywood reeling as 2025 summer box office branded a ‘flop’

Read original at Mail Online

After a weak Labor Day finish, the 2025 summer box office has been branded a 'flop,' leaving Hollywood reeling.On Sunday, Weapons lead the way on a lackluster weekend at the box office ahead of the US Labor Day holiday. The supernatural horror film about classroom of children being lured away in the night starring Josh Brolin and Julia Garner, remained at the top of the heap its fourth week in theaters earning only $10.

2 million through Sunday.It's expected to make another $3 million or so as folks try to beat the heat on Monday. The thriller opened at the beginning of the month with more the $43 million in ticket sales and has scared up more than $234 million worldwide so far.Weapons' low weekly numbers and the poor earnings of other offerings at the box office are indicative of what analysts say is a summer flop.

After a weak Labor Day finish, the 2025 summer box office has been branded a 'flop. On Sunday, Weapons lead the way on a lackluster weekend earning only $10.2 million; Josh Brolin seen in a still from WeaponsSuperheroes couldn't save the day either. Marvel's highly-anticipated films, Thunderbolts and The Fantastic Four: First Steps, both underperformed over the summer, with the latter being a particularly costly flop.

The Fantastic Four: First Steps had a massive budget of $240 million and a $200 million marketing campaign, but only brought in $490 million at the global box office.However, Superman — starring David Corenswet — often criticized as being 'woke' has earned more than $611 million worldwide and kicked off the last good box office of the summer.'

Since June 13, we’ve had just one up weekend, which was July 11-13 when Superman opened,' Comscore chief box office analyst Paul Dergarabedian told The Hollywood Reporter.'And beginning July 18, the domestic box office has been down every weekend for six weekends in a row.' Case in point, the number two film over the weekend was the 50th anniversary re-release of Jaws, which reeled in an estimated $8.

1 million. The Steven Spielberg directed horror film which is still keeping people out of the water since its 1975 release, earned another $1.7 million internationally. Jaws ended up beating newcomers Caught Stealing and The Roses, which came in third and fifth respectively. Final numbers from this weekend's box office were expected on Monday.

In spite of the tepid end of summer earnings, the 2025 May through August numbers were on par with 2024. Weapons' low weekly numbers and the poor earnings of other offerings at the box office are indicative of what analysts say is a summer flop The 50th anniversary re-release of Jaws came in second, earning and estimated $8.

1 million and beat two newcomers at the box office with A-list stars helming them Jaws beat Caught Stealing, starring Austin Butler as a burned out former baseball player who turns to crime. The thriller debuted in third place with more than $7.8 million The Roses, starring Benedict Cumberbatch and Olivia Colman as warring spouses rounded out the top five its debut weekend.

The screwball comedy earned only $6.35 million it's opening weekend, in spite of the A-list cast The comedy The Naked Gun with Liam Neeson and Pamela Anderson did relatively well, earning more than $95 million worldwide, but the summer box office was down from last year Superheroes couldn't save the day either.

Marvel's highly-anticipated films, Thunderbolts and The Fantastic Four: First Steps, both underperformed over the summer, with the latter being a particularly costly flop; Pedro Pascal seen in a still from The Fantastic Four: First StepsHighly anticipated films such as The Fantastic Four and The Naked Gun contributed to a box office total of $3.

76 billion during that time period.Those earnings are only .02-percent less than the previous year's $3.766 billion, according to ComScore, as reported by Deadline, but still fell short of the projected $4 billion summer ticket sales.However, both the 2025 and 2024 summer numbers came in far below the $4.

09 billion grossed in summer 2023, thanks in part to the massive appeal of Barbie. The Margot Robbie vehicle written and directed by Greta Gerwig was a box office champ and has made $1,447,038,421 to date. 'I’m very, very nervous for the future,' a top studio executive told THR. 'There are all these studios and companies making movies.

I don’t think there is enough of an audience for them.'The tariffs imposed by President Donald Trump on foreign goods may be affecting the ability of consumers to purchase movie tickets. Consumer prices went up 2.7% in June compared to last year, according to Labor Department numbers released in July.

Figures vary by state, but the average cost of a movie ticket in the US is estimated at around $16. Still, year-to-date, the 2025 box office is up by four-percent, according to Deadline. However, Superman — starring David Corenswet — has earned more than $611 million worldwide and kicked off the last good box office of the summer So far 2025 box office earnings are up by 4% to date, and films such as Wicked: For Good, debuting in November are expected to add to that totalOther highly anticipated films leading up to the 2026 awards season include The Smashing Machine, starring Dwayne 'The Rock' Johnson and Marty Supreme starring Timothée ChalametSeveral highly anticipated films scheduled for release over the next few months could increase the bottom line.

Wicked: For Good, starring Ariana Grande and Cynthia Erivo was scheduled to open on November 21. Wicked, which was released last November, has earned more than $756 million worldwide and the second part of the story is expected to do as well or better. Other box office high anticipated box office offerings include: The Smashing Machine, starring Dwayne 'The Rock' Johnson; Kiss of The Spider Woman with Jennifer Lopez; Marty Supreme starring Timothée Chalamet; and Paul Thomas Anderson's One Battle After Another.

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