## xAI's Grok App Poised for Major Creative Upgrades: Infinite Image Generation, Video Creation, and New Companion Revealed **Report Provider:** TestingCatalog **Author:** Alexey Shabanov **Publication Date:** July 28, 2025 **Overview:** xAI is preparing to roll out significant updates to its Grok app, aiming to transform it into a more comprehensive creative platform and a personalized AI companion. The upcoming enhancements include the introduction of a new companion, "Valentin," and a powerful "Imagine" feature that will enable generative AI for images and videos. These updates signal xAI's strategy to compete directly with established AI art tools and companion AI experiences by emphasizing speed, flexibility, and seamless in-app integration. ### Key Updates and Features: * **"Valentin" Companion:** * A new male virtual character, Valentin, is set to be released. * Valentin will feature interactive progression, similar to the existing Ani companion. * The development suggests a focus on users who enjoy character-driven experiences, with the potential for more "adult-oriented" content as users advance. This is expected to appeal to female users who have shown positive reception to previous companions. * **"Imagine" Feature:** * This feature will unlock Grok's new generative AI models for image and video creation. * **Accessibility:** Initially, access will be through a waitlist, though this has not yet gone live. * **Image Generation:** * Users can browse a curated feed of pre-made images. * The ability to remix existing visuals will be available. * Users can input prompts to create new images. * The image generation engine is based on technology demonstrated with Grok 4, supporting "rapid, near-instant infinite generation." Users can continuously scroll for endless variations, a novel feature for this type of application. * Options to favorite images are included. * **Video Generation:** * Users can generate videos from images. * Different video presets can be applied, including those allowing for more "adult-oriented content." * The system outputs **four variants per request**. * **Soundtracks can be added to generated videos**, a capability previously observed only in Google's Veo 3 model. * **Content Restrictions:** The report notes "relatively few restrictions, especially in 'spicy' content," which could lead to viral adoption upon wider rollout. * **Integration:** All "Imagine" features will be integrated directly within the Grok app, eliminating the need for separate downloads or external services. ### Strategic Implications: * **Broader Appeal:** xAI is expanding Grok's functionality beyond a conversational assistant to a creative platform, aiming to attract a wider user base, including creative professionals and individuals seeking personalized AI companions. * **Competitive Landscape:** These updates position Grok to compete directly with AI art generation tools and other AI companion applications. * **Market Timing:** While no firm launch date is provided, xAI is likely to time the release to coincide with or rival the launch of GPT-5, aiming to capture significant social media attention with its unique AI-generated visual and video capabilities. * **User-Generated Content:** The new features have the potential to drive a new wave of user-generated content, helping Grok differentiate itself from major competitors. **Note:** The "Valentin" companion and the "Imagine" feature are not yet available to the public. The information was revealed through reverse engineering and internal app data.
Grok will get infinite image gen and video gen with sounds
Read original at TestingCatalog →xAI is gearing up to introduce several major updates to its Grok app, aiming to broaden its appeal to creative users and those interested in more personalized AI companions. Among the new features, the upcoming release of the fourth Grok companion, Valentin, is notable. Valentin is a male virtual character with interactive progression, designed similarly to the existing Ani companion.
Assets for Valentin are already present in the app, and the feature appears focused on users who enjoy character-driven experiences with the potential for deeper, more adult-oriented content as users level up. This could particularly attract female users who have responded positively to earlier companions.
BREAKING 🚨: xAI is preparing to release Valentine! Soon, in every timeline 👀* Not available to the public yet pic.twitter.com/YnAv7FGih1— TestingCatalog News 🗞 (@testingcatalog) July 28, 2025The more substantial addition, however, is the Imagine feature, discovered through reverse engineering. Imagine will be accessible from the top bar of the Grok iOS app, initially limited to early access via a waitlist—though at the moment, this waitlist hasn’t gone live for users.
Once active, Imagine unlocks Grok’s new generative AI models for images and videos. Users will be able to browse a curated feed of pre-made images, similar to what OpenAI has shown with Sora, remix existing visuals, or input prompts to create new ones. The image generation engine appears to be based on technology demonstrated with Grok 4, supporting rapid, near-instant infinite generation—users can keep scrolling for endless variations, a first for this kind of app.
The system also includes options to favorite images, generate videos from images, and apply different video presets, including ones that allow more adult-oriented content.— TestingCatalog News 🗞 (@testingcatalog) July 28, 2025A key innovation is the video generation capability, which outputs four variants per request and can add soundtracks to the resulting videos—a feature previously seen only in Google’s Veo 3 model.
The relatively few restrictions, especially in “spicy” content, could spark viral use once the rollout widens. All of these new features are integrated within the Grok app itself, so users don’t need separate downloads or external services, making this launch potentially high-impact for xAI’s ecosystem.
Although there’s no firm launch date, it seems likely xAI will time the rollout to coincide with or rival the release of GPT-5, aiming to capture attention on social media with unique, AI-generated visuals and videos.Imagine video gen on Grok can generate videos with a sound! This is text to image plus image to video.
https://t.co/k4it7oJtW1 pic.twitter.com/RdyCjakJFN— TestingCatalog News 🗞 (@testingcatalog) July 28, 2025As for the company’s strategy, xAI continues to double down on user-centric generative AI, rapidly expanding Grok from a conversational assistant to a broader creative platform. This approach signals a clear intent to compete with both AI art tools and companion AI experiences, with a focus on speed, flexibility, and in-app integration.
If these features work as described, they could drive a new wave of user-generated content and help Grok stand out against major competitors.



