苹果布局AI机器人、家庭安防和智能屏

## Apple Plots Ambitious AI Comeback with New Devices, Including Robots **Report Provider:** Bloomberg.com **Author:** Mark Gurman **Published:** August 13, 2025 ### Key Findings and Conclusions: Apple Inc. is reportedly planning a significant expansion into the artificial intelligence (AI) market with a new suite of devices. The company's strategy centers on a major AI comeback, aiming to enhance its existing offerings and introduce entirely new product categories. ### Critical Information: * **Robots as a Centerpiece:** The most ambitious element of Apple's AI strategy is a **tabletop robot** designed to function as a virtual companion. This device is **targeted for release in 2027**. * **Enhanced Siri:** Apple is also working on a **"lifelike" version of Siri**, suggesting a significant upgrade to its voice assistant's capabilities and natural language processing. * **Smart Home Expansion:** The company plans to introduce a **smart speaker with a display**, slated to arrive **next year (2026)**. This move signifies a push into entry-level smart-home products. * **Home Security Integration:** The AI offensive also includes the development of **home-security cameras**, further expanding Apple's presence in the connected home market. ### Trends and Changes: This news indicates a strategic shift for Apple, with a strong emphasis on AI integration across its hardware and software ecosystem. The introduction of robots and a more advanced Siri suggests Apple is aiming to compete more directly in areas where competitors have already established a presence. The focus on the smart home market, starting with a smart speaker with a display, signals an effort to capture a broader consumer base in this growing sector. ### Notable Risks or Concerns: While the plans are ambitious, the success of these new AI-focused devices will depend on Apple's ability to deliver truly innovative and competitive products, particularly in the nascent robotics market. The development timeline, with the robot slated for 2027, indicates a long-term investment and potential challenges in execution. ### Material Financial Data: No specific financial data or investment figures were provided in this report. ### News Identifiers: * **URL:** `https://www.bloomberg.com/news/articles/2025-08-13/apple-s-ai-turnaround-plan-robots-lifelike-siri-and-home-security-cameras` * **Keywords:** APPLE INC, Artificial Intelligence, Robotics, Software, Hardware, Design, iPad, Tim Cook, ALPHABET INC-CL A, Automotive, technology.