## Casio's AI Robotic Pet "Moflin" Launches in US and UK After Japan Success **News Title:** After selling out in Japan, Casio’s $429 Moflin AI pet launches in US and UK **Report Provider:** BetaNews **Author:** Wayne Williams **Publication Date:** September 17, 2025 --- ### Executive Summary Casio's AI-powered robotic pet, Moflin, has officially launched in the United States and the United Kingdom, following a highly successful sell-out in Japan. Priced at **$429**, this palm-sized companion is designed to offer emotional interaction and companionship through sophisticated AI. The product's success is underscored by a viral crowdfunding campaign in Japan that exceeded its goal by over 3,000 percent. Casio plans to expand Moflin's availability to new markets starting **October 2025**. ### Key Information and Findings * **Product:** Moflin, an AI-powered robotic pet. * **Price:** **$429**. * **Availability:** Officially launched in the US and UK. Previously sold out in Japan. Expansion to new markets planned for **October 2025**. * **Design and Functionality:** * Palm-sized, resembling a small plush toy (approximately 5.1 inches wide, 3.5 inches tall, and 7.1 inches deep, weighing around 9.2 ounces). * Designed for companionship and emotional interaction, driven by AI. * Does not require feeding and is not susceptible to illness. * Recognizes voices and responds to touch. * Its behavior and emotional responses evolve based on user interaction, leading to a unique personality for each owner. * Features over **4 million possible emotional configurations**. * Develops from subtle squeaks to more expressive noises that mimic emotional bonding over approximately **50 days**. * **Technology:** Powered by Casio's proprietary technology. * **User Interaction:** * The **MofLife mobile app** (available on iOS and Android) allows users to visualize the pet's "emotional state" and track behavioral changes. * The app provides insights into how user engagement influences personality development. * **Power and Charging:** * Equipped with a built-in lithium-ion battery. * Provides approximately **5 hours of activity per charge**. * Recharge time is roughly **3.5 hours**. * Comes with a charging bed, adapter, and setup materials. ### Market Context and Trends The launch of Moflin aligns with the growing market for AI-powered emotion analytics platforms. According to Fortune Business Insights: * The global AI-powered emotion analytics platform market was valued at **$7.52 billion in 2024**. * This market is projected to grow significantly, reaching **$28.10 billion by 2032**. This indicates a strong and expanding consumer interest in technologies that can understand and respond to human emotions, a niche Moflin aims to fill in the consumer robotics sector. ### Notable Aspects * **Crowdfunding Success:** Moflin initially gained traction in Japan through a viral crowdfunding campaign that surpassed its goal by over **3,000 percent**, highlighting strong early demand. * **Casio's Involvement:** The project, initially developed by a startup, has evolved into a consumer-ready product with the backing of Casio's technology. * **Unique Personalities:** The AI's ability to create over 4 million unique emotional configurations emphasizes the goal of providing a highly personalized companion experience. ### Risks and Concerns While the news highlights the positive aspects of Moflin, potential concerns for consumers might include: * **Price Point:** At $429, Moflin is a significant investment for a robotic pet. * **Durability and Longevity:** As a plush toy-like robot, its physical durability over extended use may be a consideration. * **AI Effectiveness:** The actual effectiveness and depth of the "emotional interaction" and personality development will be subject to user experience and long-term observation. ### Conclusion Casio's Moflin represents a new wave of AI-powered companion robots, offering a novel approach to pet ownership without the traditional responsibilities. Its successful launch in the US and UK, following a remarkable sell-out in Japan, suggests a strong market appetite for such innovative products. The product's reliance on sophisticated AI and its potential for unique personality development, coupled with its integration with a mobile app, positions it within a rapidly growing technological market.
After selling out in Japan, Casio’s $429 Moflin AI pet launches in US and UK
Read original at BetaNews →Moflin, an AI-powered robotic pet priced at $429, has officially launched in the US and UK after selling out in Japan. The palm-sized pet is designed to provide companionship through evolving emotional interaction driven by AI.Unlike real pets, it doesn’t require feeding (just as well as it lacks a mouth) and won’t get sick or rack up pricey vet bills.
SEE ALSO: Rise of the robots: RealSense and Nvidia team up on physical AIMoflin first attracted interest in Japan after a viral crowdfunding campaign exceeded its goal by more than 3,000 percentInitially developed by a startup, the project quickly grew into a consumer-ready product powered by Casio’s proprietary tech.
Moflin beyond JapanThe success of its launch has led to Casio bringing Moflin to new markets starting October 2025. According to Fortune Business Insights, the global AI-powered emotion analytics platform market was worth $7.52 billion in 2024 but is expected to grow to $28.10 billion by 2032.“Moflin is more than a robot,” Casio says.
“They're a tech-powered companion. With the ability to recognize voices, respond to touch, and adapt to individual users over time, thanks to Moflin's sophisticated AI, Moflin's behavior and emotional responses evolve based on how it's treated. With over 4 million possible emotional configurations, Moflin's personality is completely unique to each owner, making no two Moflins alike.
”Moflin can apparently recognize voices, react to touch, and express its state through a range of sounds that evolve as it “matures.”After about 50 days, the guinea pig-like creation develops from subtle squeaks to more expressive noises that mimic emotional bonding. Anyone else getting Furby vibes?
Physically, the companion resembles a small plush toy, measuring about 5.1 inches wide, 3.5 inches tall, and 7.1 inches deep, with a weight of around 9.2 ounces.The soft texture and compact form are meant to create a calming presence during daily interaction.A built-in lithium-ion battery supports about five hours of activity per charge, with a recharge time of roughly three and a half hours.
It comes with a charging bed, adapter, and setup materials. The MofLife mobile app provides visualizations of the digital pet’s “emotional state” and tracks behavioral changes over time.Available on iOS and Android, Casio says the app offers insights into how user engagement influences personality development.
You can find out more about Moflin here.What do you think about Casio’s Moflin? Let us know in the comments.
