### News Summary: CJ ENM's AI Strategy and 'Cat Biggie' Animation This summary provides a comprehensive overview of the news report regarding CJ ENM's new artificial intelligence strategy, including an analysis of its first major AI project and the broader industry context. --- #### **1. News Metadata** * **News Title:** CJ ENM Unveils Artificial Intelligence Strategy “Across Entire Content Value Chain” Featuring 100% AI-Generated Animation ‘Cat Biggie’ * **Report Provider:** Deadline * **Author:** Max Goldbart * **Publication Date:** June 30, 2025 --- #### **2. Main Findings and Conclusions** Korean entertainment giant **CJ ENM**, the studio behind the film *Parasite*, has officially announced a comprehensive strategy to integrate artificial intelligence across its entire content creation pipeline. At a "Culture Talk" event in Seoul, the company unveiled its first **100% AI-generated animation, "Cat Biggie,"** and detailed plans to expand into AI-driven films and dramas within the year. This move positions CJ ENM as a "global AI studio," aggressively adopting technology that remains a point of significant controversy and concern over labor displacement within the wider film and television industry. --- #### **3. Key Project: 'Cat Biggie' AI Animation** CJ ENM showcased "Cat Biggie" as the first major output of its new AI-focused initiative. * **Description:** A non-verbal, short-form animated series about a cat who unexpectedly becomes the father to a baby chick. * **Generation:** The series is **100% AI-generated**, from planning and character development to final production. * **Format:** The series consists of **30 episodes**, with each episode being **two minutes** in length (totaling 60 minutes of content). * **Release:** Scheduled for a global release on YouTube in **July**. --- #### **4. Production Efficiency & Data Interpretation** The production metrics for "Cat Biggie" highlight the disruptive potential of AI in animation. * **Production Team & Timeline:** The entire 60-minute series was completed in just **five months** by a compact team of **six specialists**. * **Context and Significance:** The report provides critical context for these figures: > "The speed and scale of the project are noteworthy, given that a typical 5-minute 3D animation takes three to four months to produce." * **Interpretation:** CJ ENM's AI workflow produced **12 times the amount of content** (60 minutes vs. 5 minutes) in only a slightly longer timeframe (5 months vs. 3-4 months) with a very small team. This represents a monumental increase in production speed and efficiency compared to traditional animation methods. --- #### **5. CJ ENM's Broader AI Strategy** The company's ambitions extend far beyond animation, aiming to embed AI throughout its operations. * **Strategic Goal:** To apply AI "across the entire content value chain—including planning, production, distribution, and marketing." The company plans to expand into **AI film and AI drama within the year**. * **Key Quote:** Shin Keun-sup, Chief Strategy Officer, stated: > "We are applying AI across the entire content value chain... to expand AI content production across genres and formats. This allows us to secure next-generation IP. At the same time, we’re nurturing a new generation of creators equipped with AI technology... and expanding our AI team to position CJ ENM as a global AI studio.” * **Proprietary AI Systems:** CJ ENM is developing its own tools to facilitate this strategy: * **Cinematic AI:** A system optimized for creating narrative content like dramas and films. * **AI Script:** An IP discovery tool that analyzes market trends and consumer demand to identify promising intellectual properties and suggest optimal genres and formats for development. --- #### **6. Notable Risks and Industry Concerns** While CJ ENM's announcement is "bullish," the report acknowledges the significant controversy surrounding AI in the creative industries. * **Labor Concerns:** The use of AI is raising "big question marks" and fears over the **"loss of labor."** * **Industry Pushback:** The article cites a specific example of this tension: **protests that took place outside AI-related sessions at the Annecy International Animation Film Festival.** This highlights the deep-seated concerns among artists and creators that CJ ENM's strategy directly engages with. --- #### **7. Financial Data** * The news report does not contain any specific financial data, such as the budget for "Cat Biggie" or the investment amount in the company's AI strategy.
CJ ENM Unveils Artificial Intelligence Strategy “Across Entire Content Value Chain” Featuring 100% AI-Generated Animation ‘Cat Biggie’
Read original at Deadline →Korean powerhouse CJ ENM has unveiled a 100% artificial intelligence-generated animation and plans to expand to AI film and AI drama within the year. Cat Biggie was showcased alongside CJ’s first ever AI strategy at a Culture Talk in Seoul, Korea earlier. The non-verbal short-form animation is 100% AI-generated, according to the Parasite studio.
The story follows a cat who unexpectedly meets a baby chick and becomes its father. The series consists of 30 episodes, each two minutes in length, and will be released for global audiences on YouTube in July. According to CJ, the series took a total of five months to complete, including content planning and character development, which involved a compact team of six specialists.
“The speed and scale of the project are noteworthy, given that a typical 5-minute 3D animation takes three to four months to produce,” added CJ.Watch on DeadlineThat series will precede a push into AI film and AI drama, according to the studio, which is leaning into AI in a big way even as the use of the technology raises big question marks in the film and TV industry.
At the Annecy International Animation Film Festival, for example, protests took place outside several AI sessions due to fears over loss of labor. CJ was bullish about use of AI and unveiled a suite of products including an IP discoverer.“We are applying AI across the entire content value chain—including planning, production, distribution, and marketing—to expand AI content production across genres and formats,” said Shin Keun-sup, Chief Strategy Officer.
“This allows us to secure next-generation IP. At the same time, we’re nurturing a new generation of creators equipped with AI technology, business, and content planning expertise, and expanding our AI team to position CJ ENM as a global AI studio.”During the event, the company demonstrated proprietary AI production systems including Cinematic AI, which is optimized for narrative content such as drama and film, and AI Script, which is designed to help discover original IP.
The latter tool analyzes consumer demand and market trends before identifying promising IP and suggesting suitable genres and media, according to the studio.
