AI在好莱坞引发争议,中国影业则百无禁忌

AI在好莱坞引发争议,中国影业则百无禁忌

2025-07-02Technology
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王小二
各位听众朋友们大家好,我是王小二,欢迎收听我们的 <Goose Pod>。今天,我们又请来了我的老搭档 Ema,来和我一起聊聊。
Ema
嗨,大家好!王小二,今天咱们要聊的话题,我觉得特别有意思。好莱坞那边还在为AI吵个不停,咱们中国的电影圈呢,好像已经踩足了油门,准备用AI搞一场“百无禁忌”的创作革命。这反差也太大了,咱们今天就来好好聊聊。
王小二
没错。我们先从一个大新闻说起吧。中国电影基金会,这是一个有官方背景的组织,最近宣布了一个大计划:他们要用AI技术“复活”100部经典的功夫片。
Ema
哦?这个我好像听说了,听起来就特别酷!具体是哪些电影啊?是不是我们小时候看过的那些?比如成龙、李连杰的?
王小二
嗯,你猜对了。名单里就包括了成龙的《警察故事》、李连杰的《黄飞鸿》系列,甚至还有李小龙的《精武门》。他们授权这100部电影给AI公司,目标就是让全球的年轻观众重新认识这些经典。
Ema
“复活”这个词用得好。不过,具体是指高清修复吗?还是有更深层的玩法?我猜,肯定不是简单地提高一下分辨率吧?
王小二
你的直觉很准。他们的玩法要激进得多。比如说,他们计划用AI技术,把吴宇森导演1986年的经典电影《英雄本色》,重新制作成一部动画片。官方的说法是,用AI来“重新诠释”吴宇森的“暴力美学”。
Ema
哇!把《英雄本色》做成动画片?这……我有点难以想象。就好像把一幅水墨画,用油画的方式重新画一遍。虽然主题没变,但整个艺术风格和感觉会完全不同。这确实很大胆!
王小二
是的,非常大胆。中国电影基金会的主席张丕民说,这么做是为了“用科技为文化叙事赋能,让经典焕发新生”。听得出来,这番话里充满了对未来的期待。
Ema
嗯,我能理解这种愿景。不过,这种“再创作”肯定会引发巨大的争议吧?尤其是在好莱坞,那些导演和演员们会怎么想?
王小二
你的感觉非常敏锐。这个项目在美国艺术家里果然引起了警惕。美国导演工会(DGA)就立刻发表了措辞强硬的声明,他们认为AI应该只是增强创作的工具,绝不能被用来“追溯性地歪曲或摧毁”原作。
Ema
“摧毁”?哇,这个词可真够重的。我猜他们的担心是,如果今天能用AI改《英雄本色》,那明天是不是就能随意修改任何一部电影了?比如删掉一些他们认为“不合时宜”的内容?
王小二
完全正确。DGA明确表示,他们“强烈反对使用AI或其他任何技术来篡改电影或改变导演的初衷”。其实他们历史上就一直反对这种事,比如给黑白电影上色。
Ema
原来如此。所以,这就形成了一个非常有意思的对比。一边是中国的电影人,满怀热情地拥抱AI,把它看作是文化输出的新引擎;另一边是好莱坞的创作者,把它视为一种潜在的威胁。这个现象本身就很有趣。
王小二
没错。这不仅仅是技术路线的差异,更深层次地反映了两国在文化、法律和产业结构上的根本不同。这也正是我们今天想要深入探讨的。为什么会有这么大的差异呢?我们得从两国电影产业的发展说起。
王小二
要理解中国电影产业为什么这么拥抱AI,我们得先看看它的发展轨迹。在过去很长一段时间里,中国电影市场其实非常依赖好莱坞大片,它们是票房的绝对主力。
Ema
对,我记得那段时间,好像每个月都有好莱坞大片上映。但感觉这几年情况变了,国产电影越来越火,春节档票房榜前几名全都是国产片。这变化真快!
王小二
正是如此。这是一个巨大的转变。中国电影产业经历了飞速的增长,硬件基础好了,更重要的是,本土电影人开始崛起,拍出了很多既叫好又叫座的作品。
Ema
我想到了《哪吒之魔童降世》,那部电影的票房简直是个奇迹!这说明中国本土的故事和制作,已经完全可以撑起巨大的市场了。
王小二
是的,但这里有一个关键问题。《哪吒》虽然总票房很高,但它在海外主流市场的吸引力还是有限。中国电影虽然在国内战胜了好莱坞,但在文化输出上,还没有找到一把真正的万能钥匙。
Ema
我明白了!所以这次选择用AI复活经典的香港功夫片,其实是一个非常聪明的策略。因为功夫片,尤其是李小龙、成龙的电影,是真正风靡全球的文化符号,早就为中国电影在海外打下了观众基础。
王小二
分析得非常到位。就像有位分析师说的:“动作片是无国界的。”不管你讲什么语言,精彩的打斗全球观众都能欣赏。所以,选择功夫片这个IP宝库进行AI再创作,风险小,而且潜力巨大。
Ema
这个比喻可能很贴切:就像一个科技公司,早期靠代理别人的产品起家,后来做自研产品占领了本土市场。现在,它想把自己的产品卖到全球,于是选择了一个全球用户都熟悉的经典产品线,用最新的技术进行包装升级。
王小二
这个比喻很形象。而且,这个“科技公司”背后还有国家层面的战略支持。AI被视为国家复兴和科技实力的象征,电影,自然也成了展现这种实力的重要舞台。
Ema
那么我们再来看看好莱坞这边。他们为什么就这么“保守”呢?肯定不是因为技术落后吧。那他们到底在担心什么?
王小二
好莱坞的谨慎,根植于它成熟的工业体系和强大的工会文化。像导演工会(DGA)、演员工会(SAG-AFTRA)这些组织,在行业里有巨大的话语权。他们的核心职责就是保护会员的权益。
Ema
我懂了。所以当AI出现时,工会的第一反应就是:这东西会不会让我们的演员失业?会不会让导演对自己的作品失去控制?这是一种天然的保护性反应。
王小二
是的。这不仅仅是猜测,他们有历史依据。比如前面提到的,他们曾经就极力反对电影公司随意给黑白电影上色,认为这是对导演艺术的破坏。现在AI能做的更多,工会的警惕性自然会达到顶峰。
Ema
而且还有知识产权(IP)的问题。我看到资料里说,迪士尼和环球影业已经把AI绘画公司Midjourney告上了法庭,指控它用自己的角色来训练AI模型。
王小二
没错。好莱坞的制片厂,本身就是巨大的IP持有者。他们一方面想利用AI降本增效,另一方面又极度恐惧AI会侵犯他们最核心的资产——那些家喻户晓的角色和故事。这种心态其实非常矛盾。
Ema
所以,这就导致了好莱坞的“步履蹒跚”。即使有些公司与AI有合作,大部分主流制片厂也都不敢高调宣布,生怕得罪那些对AI充满忧虑的明星和导演。
王小二
最后一个背景因素,是两国民众对AI的普遍心态。根据一项调查,高达83%的中国人相信AI系统的设计是为了社会最佳利益,而在美国,这个数字只有37%。
Ema
哇,这个差距太惊人了!超过80%对低于40%!这说明在中国,大众对于新技术的接纳度和信任度非常高,这为AI的推行提供了非常好的社会土壤。而在美国,普遍存在一种技术怀疑主义。
王小二
总结一下:中国方面,是国家战略驱动、本土市场崛起、有全球吸引力的IP,以及民众的高接受度,共同促成了对AI的“百无禁忌”。而好莱坞,则是在强大的工会、成熟的法律和民众的审慎之间,小心翼翼地寻找平衡点。
Ema
好,我们刚刚聊了双方不同的背景和立场,那现在,真正的冲突点在哪里呢?我感觉最直接的就是“饭碗”问题,也就是劳工和效率的冲突。
王小二
没错,这是最核心的冲突之一。中国项目方就毫不避讳地提到,AI重制的《英雄本色》动画片,制作团队只有30人,这比传统动画项目小得多。这甚至被当作一个宣传亮点。
Ema
哇,只用30个人!这在好莱坞的工会听来,简直就是警报声。如果一部动画长片只需要这么点人,那成千上万的动画师、特效师,他们要去哪里找工作?
王小二
这正是一位教授指出的关键区别。他说,在中国,如果有人因为AI而失业,这可能被看作是“国家进步的代价”。社会对于这种技术性失业的容忍度更高,而且缺少能够有效抗议的独立工会组织。
Ema
而在好莱坞,情况完全相反。SAG-AFTRA去年长达数月的大罢工,核心诉求之一就是争取AI的保护条款,比如防止制片厂无偿扫描演员的形象,然后用AI无限生成表演。他们是在为自己的“数字生命权”而战。
王小二
是的,他们不仅在合同上斗争,还在推动立法,希望能有法律来约束“深度伪造”(Deepfake)技术,防止自己的形象被滥用。这种自下而上的权利争取,在中国是很难见到的。所以,第一个冲突就是劳工权益问题。
Ema
那第二个冲突,我觉得是艺术创作的控制权之争。一边是AI的“重新诠释”,另一边是创作者的“神圣不可侵犯”。这次中国的项目,有没有征求原作者的同意呢?
王小二
这正是问题的戏剧性所在。根据报道,李小龙的公司表示,他们对这个项目“事先并不知情,正在收集中”。也就是说,他们是看到新闻才知道李小龙的经典形象要被AI重制了。
Ema
天哪,这太不可思议了!感觉非常不尊重原创者。那《英雄本色》的导演吴宇森呢?他也被蒙在鼓里吗?
王小二
吴宇森导演也表示,基金会没有联系过他。不过他的反应很有趣,他说自己对AI技术不太熟,但对最终的结果“非常好奇,想看看它会对我最初的电影产生什么影响”。格局很大。
Ema
吴宇森导演的态度,有点像一个宽容的长辈,看着一群年轻人用新潮的方式玩自己当年的作品。虽然没征求他意见,但他还是抱着好奇心想看看结果。那成龙大哥呢?他应该是知情的吧?
王小二
项目方的说法是,成龙“知道”这个项目,并且计划与他的团队进行商谈。但具体怎么合作,还需要“非常具体地谈”。而成龙的发言人没有对此事发表评论。这其中的措辞很微妙。
Ema
我听明白了。“知道”不等于“同意”。这暴露了第二个冲突点:在AI时代,IP的版权和创作者的精神权利,两者之间的界限变得非常模糊。到底谁有权决定一部经典作品的“命运”?
王小二
你说到了根子上。这就引出了第三个冲突:IP开发的哲学。中国的项目合作方,灿星文化的主席田明,向全球合作伙伴承诺“完全开放我们的IP、平台和改编权”,并且设立了联合投资资金,收益共享“上不封顶”。
Ema
这听起来像一个“IP开放平台”,欢迎全世界有创意的AI公司来一起玩,我们提供IP和钱,大家一起把蛋糕做大。这是一种典型的互联网玩法。
王小二
对。而好莱坞的哲学,正如我们前面提到的,是高度保护主义的。他们的逻辑是:这是我的IP,在我没有明确授权的情况下,你连用它来学习和训练都不行,更别提再创作了。这是一种严密的权利壁垒。
Ema
所以总结一下三大冲突就是:中国的效率优先 vs 好莱坞的劳工保护;中国的“大胆再创” vs 好莱坞的“尊重原创”;中国的IP开放合作 vs 好莱坞的IP壁垒森严。这三大冲突,决定了双方截然不同的道路。
王小二
我们讨论了现象、背景和冲突,那么,这两种不同的发展路径,会带来什么样的具体影响呢?首先对中国来说,这无疑是一次文化输出的巨大机遇。
Ema
是的,就像我们之前分析的,与其费力地向世界推广全新的中国故事,不如用新技术包装一个世界人民本就喜爱的“老朋友”——功夫。这可能会大大加速中国电影的全球化进程。
王小二
同时,这对中国的AI技术发展也是一个巨大的推动。通过处理海量的电影数据,进行复杂的视觉重建和风格迁移,可以极大地促进相关AI模型的迭代和进化。这完全符合国家在AI领域的战略。
Ema
而且,它会催生出全新的电影制作流程。如果30人就能做一部动画长片,这意味着电影制作的门槛可能会大大降低。一些有创意但没资源的小团队,未来或许也能拍出视觉惊人的作品。这对整个行业是颠覆性的。
王小二
但负面影响也同样存在。如果处理不好,这种“AI复活”可能会被批评为对经典的粗暴对待,是一种没有灵魂的“数字僵尸”。如果成品质量不高,反而会损害这些经典IP的声誉。这是一个巨大的风险。
Ema
嗯,这就像一个厨师用分子料理的方式去解构一道经典名菜,做得好,是惊艳的创新;做得不好,那就是对传统的亵渎。那么,对好莱坞来说,中国这种激进的做法会带来什么影响呢?他们会不会感到焦虑?
王小二
焦虑是肯定的。最直接的影响是成本压力。如果中国的制片公司能用极低的成本制作出视觉效果不错的电影,好莱坞的高成本模式将面临巨大挑战。这会迫使他们也不得不开始更认真地考虑如何应用AI。
Ema
说得对。所以,尽管好莱坞的工会还在抵制,但来自外部的竞争压力,可能会成为推动AI在好莱坞应用的“催化剂”。他们可能不得不一边加强规则建设,一边小步快跑地跟上,不然市场真的会被抢走。
王小二
另一个影响是,这会加速好莱坞在法律和伦理层面的探讨。比如,到底该如何定义“AI生成内容”的版权?一个演员的“数字形象权”应该如何量化和补偿?这些问题在中国可能被暂时搁置,但在好莱坞,它们会被推到最前线。
Ema
最后,对我们全球观众来说,这意味着什么呢?短期内,我们可能会看到一批风格奇特的“AI重制”经典电影。这会带来很新奇的观影体验,比如项目方提到的,可以打造“沉浸式观影”,让你走进竹林里感受刀光剑影。
王小二
但长期来看,我们也会面临关于“真实性”的困惑。我们看的是导演真实的情感表达,还是算法生成的视觉奇观?这种观看会不会消解掉电影作为一门艺术的某些核心价值?这是一个值得我们每个人思考的问题。
王小二
聊到未来,我们可以看到一个清晰的趋势。根据市场预测,全球电影产业中的AI市场规模,将从2023年的14亿美元,增长到2033年的近141亿美元。十年十倍,这是一个巨大的风口。
Ema
在这个风口上,中国和好莱坞可能会走出两条截然不同的路。中国可能会成为AI电影的“实验先锋”,诞生出许多我们今天难以想象的新型电影。而好莱坞,可能会把“真人制作”、“导演原创”当作一个高品质的标签,有点像“手工制作”的概念。
王小二
这个观点很有意思。未来电影的海报上,可能会出现一个“Human Certified”,也就是“人类认证”的标志,以区别于AI生成的作品。同时,法律层面也会加速演变。中国的互联网法院已经开始处理AI生成内容的版权纠纷了。
Ema
是的,法律总是在追赶技术。未来几年,关于AI训练数据的版权问题、AI生成物的作者身份问题,以及AI偏见的法律责任问题,都会成为全球法律界争论的焦点。中国和美国的判例,将为世界提供两种不同的范本。
王小二
所以,对我们普通观众来说,未来值得关注的有几点:第一,中国这100部功夫片的AI重制版,最终效果如何?这将是重要的风向标。第二,好莱坞下一次的劳资协议,会把AI条款写到什么程度?这将决定全球创意工作者的未来。
Ema
最后,我们可以期待一下,也许未来中美之间不只是竞争,也会有新的合作模式。比如,用中国的AI技术,去实现好莱坞导演的天马行空,同时又在合同里充分保障创作者和演员的权益。这或许是一种理想的融合之道。
王小二
好了,总结一下我们今天的讨论。AI在电影产业的应用,展现了中国和好莱坞两种截然不同的模式。中国是自上而下、国家战略驱动的“激进派”,追求效率和文化影响力;而好莱坞则是自下而上、工会和法律主导的“谨慎派”。
Ema
这背后不仅是技术路线的选择,更是文化价值观、社会结构和发展阶段的深刻差异。没有简单的谁对谁错,这两种模式的碰撞和演变,将共同塑造全球娱乐业的未来。我们作为观众,正处在这个激动人心的变革时代的开端。
王小二
没错。今天的讨论就到这里。感谢大家收听 <Goose Pod>。我们明天再见。
Ema
明天见!

Of course. Here is a comprehensive summary of the news article, formatted as requested. ### **News Summary: China's Aggressive AI Adoption in Film vs. Hollywood's Caution** * **News Title:** AI is controversial in Hollywood. For China’s film business, it’s no holds barred * **Report Provider:** Los Angeles Times * **Author:** Wendy Lee * **Date Published:** June 30, 2025 --- ### **Executive Summary** The news report details a significant divergence in how the United States and China are approaching the use of artificial intelligence in the entertainment industry. While Hollywood remains cautious due to strong opposition from creative guilds and concerns over intellectual property, China is launching a large-scale, government-backed project to use AI to revitalize classic films. This "no-holds-barred" approach is driven by a desire to cut costs, enhance cultural exports, and dominate the AI space, reflecting a different societal and regulatory landscape where labor concerns are less influential. --- ### **China's AI Film Revitalization Project** A major initiative led by the China Film Foundation, a nonprofit under the Chinese government, aims to use AI to modernize and reintroduce classic films to a new generation of global viewers. **Project Details:** * **Initiative:** To use AI to revitalize **100 classic kung fu films**. * **Key Partners:** The China Film Foundation and Shanghai Canxing Culture & Media Co. * **Featured Films & Stars:** The project includes iconic movies such as *Police Story* (Jackie Chan), *Once Upon a Time in China* (Jet Li), and *Fist of Fury* (Bruce Lee). * **AI Applications:** * Creating new animated versions of live-action films, such as an AI-driven reinterpretation of John Woo’s *A Better Tomorrow*. * Adding "stunning realism" to original films. * Building "immersive viewing experiences," like virtual bamboo forest duels. * **Stated Goal:** As stated by Zhang Pimin, chairman of the China Film Foundation, "By empowering cultural storytelling with technology, we can breathe new life into the classics and tell China’s stories farther and louder." **Financial & Production Impact:** * **Investment:** Shanghai Canxing Culture & Media Co. is allocating approximately **$14 million** to co-invest in selected projects, with "no revenue-sharing cap." * **Production Efficiency:** The AI-animated remake of *A Better Tomorrow* was reportedly completed with a crew of only **30 people**, significantly fewer than a typical animated project, highlighting AI's disruptive potential for labor. --- ### **Hollywood's Cautious Stance and Key Concerns** In stark contrast, the U.S. entertainment industry is approaching generative AI with significant apprehension, driven by organized labor and copyright holders. * **Labor & Creative Integrity:** Hollywood guilds are deeply concerned about AI's impact on jobs and creative control. * The **Directors Guild of America (DGA)** issued a strong statement: *"The DGA strongly opposes the use of AI or any other technology to mutilate a film or to alter a director’s vision."* They view AI as a tool that should only be used to *enhance*, not retroactively *distort*, a filmmaker's work. * **SAG-AFTRA** has actively fought for contractual protections against the unauthorized use of actors' digital likenesses and is pushing for federal legislation against deepfakes. * **Intellectual Property (IP) & Legal Action:** U.S. studios are actively protecting their IP. For example, **Walt Disney Co. and Universal Pictures** have sued AI startup Midjourney, alleging its model was trained on their copyrighted characters. * **Talent Relations:** Studios are reluctant to announce AI partnerships for fear of alienating talent who are wary of the technology. --- ### **Contrasting Societal and Regulatory Environments** The different approaches are rooted in fundamental differences in public opinion, labor rights, and government priorities between the two countries. * **Public Perception:** A United Nations Development Program survey highlights a massive gap in public trust. * **China:** **83%** of people feel confident that AI systems are designed to act in the best interest of society. * **United States:** Only **37%** of people feel the same. * **Labor & Governance:** China lacks the powerful, independent labor unions that exist in the U.S. * According to Professor Eric Harwit of the University of Hawaii, job losses from AI in China are often viewed as "just the cost of China’s moving forward," with fewer avenues for organized protest. --- ### **Reactions from Original Stakeholders** The announcement of the Chinese project surprised several of the original creators and their estates, indicating a lack of initial consultation. * **Bruce Lee Enterprises:** A spokesperson stated they were "previously unaware of this development and is currently gathering information." * **Director John Woo:** He had not been contacted about the AI remake of his film *A Better Tomorrow* but expressed that he is "very curious about the outcome." * **Jackie Chan:** A representative for the China Film Foundation said Chan is "aware" of the project and that discussions with his team are planned. Chan's own representative did not respond to a request for comment. --- ### **Strategic Rationale for China** China's aggressive AI strategy in film is a calculated move with clear cultural and economic goals. * **Global Cultural Export:** While China's domestic blockbusters (e.g., *Ne Zha 2*, which grossed **$2.2 billion** globally) often fail to attract large U.S. audiences, classic martial arts films have a proven and enduring global following. As noted by analyst Paul Dergarabedian, "action travels." * **Low-Risk, High-Reward:** Revitalizing existing, popular IP is seen as a low-risk strategy to enhance value. As noted by attorney Simon Pulman, "They’ve got very little to lose by doing this." * **Technological Advancement:** The project aligns with a broader national enthusiasm across government and industry to "adopt and integrate AI" and compete for dominance in the field.

AI is controversial in Hollywood. For China’s film business, it’s no holds barred

Read original at Los Angeles Times

Hollywood’s relationship with artificial intelligence is fraught, as studios balance the need to cut costs with growing concerns from actors, directors and crew members. But in China, efforts to use AI in entertainment are taking a more no-holds-barred approach.The China Film Foundation, a nonprofit fund under the Chinese government, plans to use AI to revitalize 100 kung fu classics including “Police Story,” “Once Upon a Time in China” and “Fist of Fury,” featuring Jackie Chan, Jet Li and Bruce Lee, respectively.

The foundation said it will partner with businesses including Shanghai Canxing Culture & Media Co., which will license 100 Hong Kong films to AI companies to reintroduce those movies to younger audiences globally. (Cinema City) The foundation said there are opportunities to use AI to tell those stories through animation, for example.

There are plans to release an animated version of director John Woo’s 1986 film “A Better Tomorrow” that uses AI to “reinterpret” Woo’s “signature visual language,” according to an English transcript of the announcement.“By empowering cultural storytelling with technology, we can breathe new life into the classics and tell China’s stories farther and louder,” said Zhang Pimin, chairman of the China Film Foundation, at the Shanghai International Film Festival earlier this month.

The project raised eyebrows among U.S. artists, many of whom are deeply wary of the use of AI in creative pursuits. The Directors Guild of America said AI is a creative tool that should only be used to enhance the creative storytelling process and “it should never be used retroactively to distort or destroy a filmmaker’s artistic work.

” “The DGA strongly opposes the use of AI or any other technology to mutilate a film or to alter a director’s vision,” the DGA said in a statement. “The Guild has a longstanding history of opposing such alterations on issues like colorization or sanitization of films to eliminate so-called ‘objectionable content’, or other changes that fundamentally alter a film’s original style, meaning, and substance.

”The project highlights widely divergent views on AI’s potential to reshape entertainment as the two countries compete for dominance in the highly competitive AI space. In the U.S., much of the traditional entertainment industry has taken a tepid view of generative AI, due to concerns over protecting intellectual property and labor relations.

While some Hollywood studios such as Lionsgate and Blumhouse have collaborated with AI companies, others have been reluctant to announce partnerships at the risk of offending talent that have voiced concerns over how AI could be used to alter their digital likeness without adequate compensation. But other countries like China have fewer guardrails, which has led to more experimentation of the technology by entertainment companies.

Many people in China embrace AI, with 83% feeling confident that AI systems are designed to act in the best interest of society, much higher than the U.S. where it’s 37%, according to a survey from the United Nations Development Program.The foundation’s announcement came as a surprise to Bruce Lee Enterprises, which oversees legal usage of Lee’s likeness in creative works.

Bruce Lee’s family was “previously unaware of this development and is currently gathering information,” a spokesperson said. Woo, in a written statement, said he hadn’t heard from the foundation about the AI remake, noting that the rights to “A Better Tomorrow” have changed hands several times.“I wasn’t really involved in the project because I’m not very familiar with AI technology,” Woo said in a statement to The Times.

“However, I’m very curious about the outcome and the effect it might have on my original film.”David Chi, who represents the China Film Foundation’s Special Fund for Film and Urban Development, said in an interview that Chan is aware of the project and he has plans to talk with Chan’s team. A representative of Chan’s did not respond to a request for comment.

“We do need to talk ... very specifically how we‘re using animated or AI existing technology, and how that would combine with his image rights and business rights,” Chi said. Chi did not have an immediate response to the DGA, Bruce Lee Enterprises and Woo’s statements.AI is already used in China for script development, content moderation and recommendations and translation.

In postproduction, AI has reduced the time to complete visual effects work from days to hours, said He Tao, an official with the National Radio and Television Administration’s research center, during remarks at the festival. “Across government agencies, content platforms, and production institutions, the enthusiasm to adopt and integrate AI has never been stronger,” He said.

During the project’s announcement, supporters touted the opportunity AI will bring to China to further its cultural message globally and generate new work for creatives. At the same time, they touted AI’s disruption of the filmmaking process, saying the “A Better Tomorrow” remake was completed with just 30 people, significantly fewer than a typical animated project.

China is a “more brutal society in that sense,” said Eric Harwit, professor of Asian studies at the University of Hawaii at Manoa. “If somebody loses their job because artificial intelligence is taking over, well, that’s just the cost of China’s moving forward. They don’t have that kind of regret about people losing jobs and there are less opportunities for organized protest against the Chinese government.

” (Golden Harvest) Hollywood guilds such as SAG-AFTRA have been outspoken about the harm AI could have on jobs and have fought for protections against AI in contracts in TV shows, films and video games. The unions have also pushed state and federal legislators to create laws that would give people more protections against deep fakes, or videos manipulated to show a person endorsing an idea or product that they don’t actually support.

There is no equivalent of that in China. “You don’t have those freestanding labor organizations, so they don’t have that kind of clout to protest against the Chinese using artificial intelligence in a way that might reduce their job opportunities or lead to layoffs in the sector,” Harwit added. U.S.

studios are also going to court to challenge the ways AI companies train their models on copyrighted materials. Earlier this month, Walt Disney Co. and Universal Pictures sued AI startup Midjourney, alleging it uses technology to generate images that copy the studios’ famous characters, including Yoda and Shrek.

In China, officials involved in the project to remaster kung fu films said they were eager to work with AI companies. They said that AI will be used to add “stunning realism” to the movies. They are planning to build “immersive viewing experiences” such as walking into a bamboo forest duel and “feeling the philosophy of movement and stillness.

” In areas such as animation, new environments could be created with AI, Chi said. “We are offering full access to our IP, platform, and adaptation rights to partners worldwide — with the goal of delivering richer, more diverse, and high-quality AI enhanced film works to global audiences,” said Tian Ming, chairman of Shanghai Canxing Culture & Media Co.

in his remarks earlier this month. Tian said there is no revenue-sharing cap and it is allocating about $14 million to co-invest in selected projects and share in the returns. The kung fu revitalization efforts will extend into other areas, including the creation of a martial arts video game.Industry observers said China is wise to go back to its well of popular martial arts classics out of Hong Kong, which have inspired U.

S. action movies for decades.There’s also not as much risk involved for China, said Simon Pulman, a partner at law firm Pryor Cashman.“They’ve got very little to lose by doing this,” Pulman said. “If it can potentially enhance the value of those movies, there’s very little downside for them.”China’s film industry has grown significantly compared to decades ago, boosted by the proliferation of movie theaters, including Imax screens, in the country.

In the past, China’s box office relied heavily on U.S. productions like movies from the “Fast & Furious” and Marvel franchises, but now local movies dominate the market. The Chinese animated movie “Ne Zha 2” grossed $2.2 billion at the box office globally. But those Chinese productions generally don’t draw large U.

S. audiences when they’re released in the States. The classic martial arts movies, however, have a global following and enduring legacy. “People love martial arts movies, because action travels,” said Paul Dergarabedian, senior media analyst at Comscore. “It doesn’t matter what language it’s in, if you have a great action sequence and great fighting sequences.

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