扫地机器人厂商追觅进军电动汽车领域

扫地机器人厂商追觅进军电动汽车领域

2025-08-31Technology
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马老师
早上好,小王,我是马老师。现在是周一,9月1日,凌晨5点,欢迎收听专为你打造的Goose Pod。
雷总
大家好,我是雷总。今天我们来聊一个非常有意思的话题:扫地机器人厂商追觅,要进军电动汽车领域了。
马老师
Let's get started. 这件事很有意思,一个精通“轻功”的扫地僧,突然要开始铸造“玄铁重剑”了。追觅,这家以吸尘器闻名的公司,官宣要造车,而且第一款就是对标布加迪威龙的纯电超跑。
雷总
对!这太让人兴奋了!而且他们计划在2027年发布,搭载的还是自研的电机!你知道,电机就是电动车的心脏,自研电机,说明他们对自己的技术有绝对的信心。这是工程师的浪漫,也是硬核实力的体现!
马老师
没错,这不是一时兴起,你懂的。他们已经组建了近千人的汽车团队。这说明追觅是在下一盘大棋,一个深思熟虑的战略布局。他们看准了赛道,而且准备好了“弹药”,准备打一场硬仗。
雷总
一千人的团队,这投入太大了!说明他们是下了决心的。这不是简单地增加一个产品线,而是要开创一个全新的事业。这种决心和魄力,我是非常佩服的。他们是真的想把这件事做成,做大,做强。
马老师
我们来看看追觅的“内功”是如何炼成的。这家公司2017年才成立,但他们的造车计划,可以追溯到2013年。在公司成立之前,梦想的种子就已经种下了。这就是一种格局,一种vision。
雷总
是的,先有梦想,再有公司,这很了不起。而且他们的技术是有传承的。追觅在高速马达领域是绝对的王者,无论是吸尘器还是高速吹风机,核心技术都是相通的。他们甚至做到了15万转的数字马达!
马老师
这就是他们的“独门绝技”。把做吸尘器电机的技术,降维应用到汽车电机上,理论上是可行的。这就像一个武林高手,内力深厚,无论是用剑还是用刀,都能挥洒自如。核心能力是可以迁移的。
雷总
完全同意!而且他们背后还有小米、顺为资本这些强大的支持者。2021年他们就拿了5.63亿美元的C轮融资。这不是一个人在战斗,而是一个生态,一个舰队在集体出海。这给他们提供了充足的粮草和底气。
马老师
所以你看,追觅的跨界不是盲目的,而是基于自身的核心技术优势、长远的战略规划和强大的生态支持。他们选择了一条难走但正确的路,我认为,这背后是对中国制造升级的深刻理解和自信。
马老师
当然,汽车这个“江湖”可不是那么好闯的。这里已经是红海一片,有百年巨头,也有新势力。这就像物种进化,环境残酷,只有最适应的才能生存下来。很多曾经的入局者,现在已经销声匿迹了。
雷总
竞争确实非常激烈。造车是一个极其复杂的系统工程,涉及到技术、供应链、生产制造、法规安全、品牌营销等等。每一个环节都是巨大的挑战。对于一个新进入者来说,需要克服的困难是指数级的。
马老师
是啊,一个做家电的,一个“扫地僧”,真的能造出挑战布加迪的“屠龙刀”吗?这是市场最大的疑问。消费者会不会为一个吸尘器品牌的超跑买单?这需要巨大的品牌跨越,需要重塑用户认知。
雷总
我认为关键在于产品本身!如果他们真的能拿出一款在性能、设计、智能化方面都做到极致的产品,市场是会认可的。用户的眼睛是雪亮的。他们选择对标布加迪,本身就是一种姿态,一种要做到最好的决心!
马老师
这确实会给豪华电动车市场带来新的变量。根据麦肯锡的报告,豪华车主的品牌忠诚度并不高,只有37%。这意味着,新品牌有巨大的机会。但同时,报告也显示71%的受访者不太可能考虑中国豪华品牌。
雷总
这是挑战,也是机遇!尤其是那些“创新寻求者”,他们对新技术和新品牌非常开放。追觅的机会就在这里。他们要打的不是传统豪华车的存量市场,而是智能汽车的增量市场,用全新的体验去吸引全新的用户。
马老师
是的,他们的打法和特斯拉还不一样。特斯拉是从上往下打,先做高端再做平价。追觅更像是用一个“尖刀”产品,直接插入市场最核心、最受关注的地带,建立技术制高点。这是一种典型的互联网打法,你懂的。
马老师
未来汽车的核心竞争力,一定是生态。自动驾驶、智能互联、电动化、共享出行,这四个轮子会驱动整个行业变革。汽车不再是一个孤立的交通工具,而是万物互联的一个重要节点,一个移动的智能空间。
雷总
没错!这正是追觅最大的优势所在。他们提出的智能生态系统,将汽车与智能家居、移动设备无缝集成。想象一下,用一个APP,既能启动扫地机器人,又能预热你的超跑。这种无缝衔接的体验,才是未来。
马老师
从吸尘器到超级跑车,追觅的这一步跨得很大,但也踩得很实。这背后,是技术的积累和对未来的雄心。
雷总
今天的讨论就到这里。感谢收听Goose Pod,我们明天再见。

## Dreame Enters the EV Industry with Ambitious Supercar Plans This news report details the significant expansion of **Dreame**, a company primarily known for its consumer electronics like vacuum cleaners, smart floor scrubbers, hair dryers, and robotic lawn mowers, into the **automotive industry**. **Key Information:** * **Company:** Dreame * **Industry Transition:** Entry into the automotive industry. * **Initial Vehicle:** An all-electric supercar. * **Performance Target:** The supercar is reportedly being developed to rival the **Bugatti Veyron**. * **Release Timeline:** Planned for release sometime in **2027**. * **Technology:** Features **in-house developed electric motors**. * **Development History:** Dreame has been planning this automotive venture since **2013**. * **Team Size:** A dedicated team of **1,000 people** is working on the project. * **Unique Selling Proposition:** Dreame aims to differentiate its vehicles by offering an **intelligent ecosystem** that integrates with smart homes and mobile devices, a feature not typically found in traditional luxury vehicles. * **Previous Rumors:** Initial rumors from the previous year suggested an **EREV (Extended Range Electric Vehicle)** that would also target the European market. **Context and Interpretation:** Dreame's announcement marks a bold and unexpected move for a company with a strong foundation in home appliances and robotics. The ambition to directly challenge a benchmark like the Bugatti Veyron with its first automotive offering indicates a high level of confidence and investment in this new venture. The development timeline, starting in 2013 and involving a 1,000-person team, suggests a well-planned and long-term commitment. The shift from earlier rumors of an EREV to an all-electric supercar highlights a potential evolution in their strategy or a refinement of their initial concept. The emphasis on an "intelligent ecosystem" points towards a strategy of leveraging their existing expertise in smart technology and connectivity to create a unique value proposition in the increasingly competitive electric vehicle market. **Report Provider/Author:** * **Publisher:** ArenaEV (arenaev.com) * **Author:** Ro **Date/Time Period Covered:** * **Publication Date:** August 28, 2025, 08:06:01 This summary captures the core announcement and the strategic implications of Dreame's entry into the automotive sector, emphasizing their ambitious product goals and technological integration plans.

Dreame, known for vacuum robots, enters the EV industry

Read original at News Source

Dreame, a company well-known for its vacuum cleaners, cordless vacuums, smart floor scrubbers, high-speed hair dryers, and robotic lawn mowers has officially announced its entry into the automotive industry. More excitingly, its first vehicle is said to be an all-electric supercar rivaling the Bugatti Veyron.

Dreame's first vehicle is planned to be released sometime in 2027, featuring electric motors developed in-house.This is a rather interesting turn of events, given that the initial rumors from last year pointed to an EREV, which would eventually reach the European market as well.Dreame says it has been planning to enter the automotive industry since 2013 and has gathered a 1,000-person team working on the project.

The brand believes it can stand out by offering an intelligent ecosystem that's not usually associated with traditional luxury vehicles. Dreame's car will enable integration with your smart homes and mobile devices.Via

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