# Comprehensive News Summary: Runway Enters Video Game Industry with Generative AI Platform --- ## News Metadata * **News Title:** Runway now has its sights on the video game industry with its new generative AI platform * **Type:** Technology News (AI, Video Games) * **Report Provider/Source:** Engadget * **Author:** Jackson Chen * **Published At:** 2025-06-28 19:23:50 (UTC) * **Created At (System):** 2025-06-30 00:03:45 (UTC) * **URL:** [https://www.engadget.com/ai/runway-now-has-its-sights-on-the-video-game-industry-with-its-new-generative-ai-platform-192350294.html](https://www.engadget.com/ai/runway-now-has-its-sights-on-the-video-game-industry-with-its-new-generative-ai-platform-192350294.html) * **Keywords:** runway, news, gear, Video Games, AI * **Content Length:** 1767 characters (approximate) --- ## Summary of Key Information The AI startup Runway, known for its partnerships in the film and TV industry, is now expanding its focus to the gaming sector with the upcoming launch of its new generative AI platform, "Game Worlds." ### Runway's New Platform: Game Worlds * **Launch:** Scheduled for "next week." * **Functionality:** Allows users to create interactive text-based games that generate both text and images using AI. * **Current Capabilities:** Produces "basic designs" at present. * **Future Vision:** Runway's CEO, Cristóbal Valenzuela, stated to The Verge that "generated video games are coming later this year," indicating an ambitious roadmap beyond basic interactive text games. ### Strategic Expansion into Gaming * **Partnership Goal:** Runway aims to collaborate with video game companies. * **Mutual Benefit:** Runway will provide its AI tools to these companies, while gaining access to valuable video game datasets to further train its AI models. * **Replicating Success:** The company seeks to mirror its achievements in the film and TV industries. * **AMC Networks Deal:** Recently partnered to create promotional materials and "accelerate pre-visualization during development." * **Lionsgate Partnership:** Previously secured a deal to provide AI for "pre-production and post-production process." ### Industry Context and Concerns Regarding AI in Gaming * **Criticism:** The use of AI in video games has already faced significant backlash from industry professionals. * **SAG-AFTRA Strike:** The union has gone on strike against video game companies specifically over the use of its members' likenesses and voices for AI training. * **Runway's Own Controversies:** The company has reportedly trained its AI on YouTube videos and pirated movies, which is against YouTube's terms of service. * **Existing Generative AI Examples:** Runway is not the first to introduce generative AI to the gaming industry; for instance, Ubisoft utilizes a tool called "Ghostwriter" for creating video game dialogue. ---
Runway now has its sights on the video game industry with its new generative AI platform
Read original at Engadget →The AI startup Runway, which recently partnered with AMC Networks, is now trying to break into the gaming industry. The company has plans to launch its latest platform, called Game Worlds, next week, according to The Verge. The new tool lets Runway users create something akin to an interactive text-based game that can generate text and images from AI.
Even though Game Worlds can only produce basic designs for now, the company's CEO, Cristóbal Valenzuela, is hoping this will be the first step towards more AI use in the gaming industry. Valenzuela told The Verge that "generated video games are coming later this year," adding that Runway is looking to partner with video game companies, which will be able to use the company's AI tools, while it gets access to video game datasets to train its AI on.
However, the use of AI in video games has already drawn a lot of criticism from industry professionals, even leading to the SAG-AFTRA union striking against video game companies using its members' likenesses and voices to train AI.Runway has faced its own controversy for reportedly training its AI on YouTube videos and pirated movies despite being against the video platform's terms.
Still, Runway is looking to replicate the similar success it's had with major TV and film studios. In the AMC deal, the AI company would help create promotional materials and help "accelerate pre-visualization during development." Before AMC, Runway secured a partnership with Lionsgate to provide its AI for the studio's "pre-production and post-production process."
As for the gaming world, Runway wouldn't be the first to introduce generative AI since the industry has seen other examples already, like Ubisoft using a tool called Ghostwriter to create video game dialogue.
