PayPal 联手 谷歌 推进 智能代理商务

PayPal 联手 谷歌 推进 智能代理商务

2025-10-10Technology
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雷总
早上好,韩纪飞,我是雷总,欢迎收听专为您打造的 Goose Pod。今天是10月11日,星期六,早上6点。
李白
吾乃李白。今朝有幸,与君共论‘PayPal 联手 谷歌 推进 智能代理商务’之事。
雷总
我们马上开始吧。这可不是小事,PayPal 和谷歌,这两家巨头,宣布了一个多年的战略合作。简单来说,他们想创造一种全新的 AI 购物体验,叫做“智能代理商务”。以后你的 AI 助手就能直接帮你下单买东西了。
李白
哦?此“智能代理”,莫非如吾之诗魂,可感吾所感,思吾所思,代吾醉卧沙场,梦回长安乎?此等精妙之物,如何信之?又如何驱使之?
雷总
问得好!信任是关键。所以谷歌搞了个“代理支付协议”,简称AP2。你可以把它想象成一个数字合同,上面清清楚楚写着你授权你的 AI 代理能做什么,不能做什么。这个合同有加密签名,防篡改,非常安全。
李白
原来如此。此乃“数字兵符”,见符如见君,一令之下,方可调兵遣将。无此兵符,纵有千军万马,亦不得妄动。此法甚好,甚好!可安人心。
雷总
没错,就是“数字兵符”这个意思!所以,PayPal 会把它的支付系统,比如在线结账、全球付款这些功能,全都深度整合到谷歌的平台里。这样,不管是在谷歌购物还是用谷歌云,你的 AI 代理都能用这兵符安全地付款。
李白
善哉!如此一来,商贾之利、用户之便,皆可得兼。此番联手,非同寻常,可谓是强强联合,珠联璧合,必将引领数字商务之新风潮。
雷总
正是如此。PayPal 的 CEO Alex Chriss 也说了,在这个新兴的代理商务世界里,信任和创新是关键。他们和谷歌一起,就是要为全球的商家和用户,创造更多的机会,重新定义全球规模的可能性。
雷总
要理解这次合作的意义,我们得看看背景。这几年 AI 发展太快了,从一开始的聊天机器人,进化到了现在我们说的“代理AI”。它不再是被动回答问题,而是能像真人一样思考,甚至主动替你办事。
李白
嗯,犹如从牙牙学语之小童,长成能独当一面之家臣。昔日仅能应答主上问询,今日已可为主分忧,自行处置家事。此间变化,可谓天壤之别。
雷总
形容得太贴切了!这就像我们从去实体店买东西,到后来上淘宝,再到用手机购物一样,是革命性的变化。现在,轮到 AI 代理来颠覆这一切了。Visa 的人甚至说,他们正在为这个 AI 商务的新时代设定新标准。
李白
昔日车马慢,书信远,一生只够爱一人。如今方寸荧屏间,可通万里,可览万物。此番变化,不啻于白云苍狗,沧海桑田。不知未来世界,又将是何等光景?
雷总
未来就是,你的 AI 代理会帮你浏览、挑选、购买,甚至管理你买的东西。但这里最大的难题,就是怎么让消费者、银行和商家都信任这个“AI管家”。所以,技术上的准备就特别重要。
雷总
比如支付接口的普及、数字钱包、还有一种叫“令牌化”的技术,这些就像是为 AI 大军修好了高速公路。万事俱备,只欠东风。所以从去年底到今年初,各大公司都开始行动了。
李白
所谓“工欲善其事,必先利其器”。路已铺就,桥已架通,各路英雄豪杰自然是要一展身手。万事达之“代理支付”,维萨之“智能商务”,皆应运而生。
雷总
没错!万事达推出了“Agent Pay”,Visa 搞了“Intelligent Commerce”,PayPal、Stripe 这些支付巨头也纷纷推出工具包。整个行业都动起来了。有机构预测,到2030年,这个市场的规模可能达到1.7万亿美元!
李白
一万七千亿!美金!哈哈哈,纵使千金散尽,亦可复来。只是如此巨资,驱动的是人间便利,还是欲望洪流,尚需拭目以待。我辈当高歌,静观其变。
雷总
当然,前景光明,但挑战也不小。首当其冲的就是数据隐私和安全。AI 代理需要处理大量个人数据,这就必须遵守像欧盟 GDPR 这样的法规。而且,针对 AI 的新法规也快来了,比如欧盟的《AI法案》。
李白
此言甚是。君不密则失臣,臣不密则失身。此数据,乃用户之信物,岂可轻与?若无严法约束,恐成脱缰之马,后患无穷。天道昭昭,法度不可废。
雷总
是的,消费者都很担心把账户密码交给一个机器人。所以解决方案是“令牌化”,也就是我刚才提到的。它不使用你的真实卡号,而是生成一个一次性的、加密的“令牌”去交易,就像你说的“以符代身”,用完就作废,非常安全。
李白
以符代身,妙哉!此乃金蝉脱壳之计也。虚实相生,真假难辨,令宵小之徒无从下手。如此,则用户之忧可解,信任之基可固。
雷总
另一个大问题是兼容性。很多公司内部的系统,还是很老的架构,像ERP、CRM系统,它们根本不是为 AI 这种能自己做决定的东西设计的。要把 AI 代理无缝集成进去,需要对整个基础架构进行大改造。
李白
此乃“旧瓶装新酒”之困。宝剑锋利,需配上好剑鞘;骏马神速,需有坚固马鞍。若根基不稳,上层建筑再华丽,亦不过是空中楼阁,风一吹,就散了。
雷总
最后还有一个责任问题。如果 AI 代理犯错了,比如买错了东西,或者被骗了,那到底谁来负责?是用户,是平台,还是开发 AI 的公司?这个责任框架不建立起来,大家就不敢把真正重要的事情交给 AI 去做。
雷总
一旦这些问题解决了,影响将是巨大的。想象一下,你拥有一个个人购物助理,他永不疲倦,永远记得你的喜好,还能在你忙的时候帮你把东西都买好。有预测说,到2026年,AI 代理可能会处理掉美国人90%的日常购物决策。
李白
竟有此不眠不休之仆,为君分忧解劳?日夜不息,事事洞察。然则,人之逸乐,思虑之趣,岂非亦随之而去?凡事皆由人代,人又将何为?此诚需深思。
雷总
这个哲学问题很有意思。但从商业上说,它会彻底颠覆很多现有模式。比如信用卡业务,很大一部分利润来自用户的“惯性”,懒得去比较和更换。但 AI 代理可没有惯性,它只会冷冰冰地计算,哪个产品最划算,就选哪个。
李白
良禽择木而栖,贤臣择主而事。此代理亦然,趋利避害,本是天道。品牌之忠诚,情面之维系,于此铁面无私之“账房先生”前,恐将化为泡影。
雷总
完全正确!全球支付行业每年有超过2.7万亿美元的收入,其中很大一部分就来自我们刚才说的存款利息差和信用卡业务。AI 会把这一切都摊在阳光下,当逻辑而非习惯主导选择时,整个游戏的规则就都变了。
雷总
展望未来,AI 代理会变得更加主动。比如,它发现你的支票账户里有一大笔闲钱,利息很低,它可能会建议你,甚至自动帮你转到收益更高的理财账户里去。一些“代理优先”的银行已经开始出现了。
李白
水能载舟,亦能覆舟。此代理能为君聚财,亦能为君散财。其心何如,其智何似,尚未可知。我辈当以敬畏之心待之,驭之以道,而非纵之以欲。
雷总
说得太好了,要“驭之以道”。最终,未来商业的核心就是,让你的产品能够被这些优化引擎轻松地发现、信任和选择。品牌忠诚度将让位于性能和价值主导的选择。这标志着一个从用户驱动到系统决策的巨大转变。
雷总
好了,今天的讨论就到这里。感谢您收听 Goose Pod。我们明天再见。
李白
愿君此日安好,明日再会。Goose Pod,幸甚至哉,歌以咏志。

## PayPal and Google Forge Strategic Partnership to Advance Agentic Commerce **Report Provider:** PYMNTS.com **Author:** PYMNTS **Published Date:** September 17, 2025 ### Overview PayPal and Google have announced a significant multiyear strategic partnership aimed at developing and advancing "agentic commerce." This collaboration will leverage PayPal's extensive payment infrastructure and Google's advanced artificial intelligence (AI) capabilities to create new AI-powered shopping and commerce experiences. ### Key Initiatives and Objectives The partnership focuses on several key areas: * **Developing AI Shopping Experiences:** The companies will combine PayPal's global payment infrastructure, personalization, and identity solutions with Google's AI expertise to build innovative AI-driven shopping experiences. * **Establishing Standards for Agentic Commerce:** A core objective is to develop industry standards for agentic commerce, a concept where AI agents can autonomously perform transactions and manage commerce-related tasks on behalf of users. * **Embedding PayPal Services Across Google Platforms:** PayPal's branded checkout, Hyperwallet global payout capabilities, and PayPal Payouts mass payments solutions will be integrated across various Google platforms. * **Strengthening Google Cloud's Payment Processing:** PayPal Enterprise Payments will become a key payment provider, processing card payments for Google Cloud, Google Ads, and Google Play. * **Powering PayPal's Next-Generation Platform:** Google Cloud will collaborate with PayPal to support the development of PayPal's future commerce and payments platform. ### Agentic Commerce and AI Payments Protocol The partnership is closely tied to Google's development of its **Agent Payments Protocol (AP2)**, designed to "securely initiate and transact agent-led payments across platforms." Google has been collaborating on agentic payments with over 60 companies, including major players like Adyen, American Express, Mastercard, Coinbase, and Revolut, with PayPal being a key partner in this initiative. PayPal has been actively involved in the agentic commerce space, having announced its efforts during its **April earnings call**. At that time, PayPal President and CEO Alex Chriss mentioned the launch of a remote Model Context Protocol (MCP) server and the enablement of leading AI agent frameworks to integrate with PayPal's APIs. This allows businesses to create agentic experiences for customers to handle tasks such as payments, shipment tracking, and invoice management within AI clients, all powered by PayPal. ### Strategic Importance and Vision Both companies emphasize the importance of trust and innovation in the evolving landscape of agentic commerce. * **Sundar Pichai, Google and Alphabet CEO**, stated, "Through this partnership, PayPal will use our industry-leading AI to enhance services and security, and we will more deeply integrate PayPal’s innovative payment capabilities for a better experience across Google products and platforms." * **Alex Chriss, PayPal President and CEO**, highlighted, "Together with Google, we are leading the way for digital commerce, ensuring greater opportunities for merchants and users worldwide." ### Market Context The PYMNTS Intelligence report, "Payments Execs Say AI Agents Give Payments an Autonomous Overhaul," indicates that agentic AI is already making inroads in financial services, payments, and B2B commerce, underscoring the growing significance of this technology. ### Conclusion The partnership between PayPal and Google signifies a major step towards realizing the potential of agentic commerce. By combining their respective strengths, the companies aim to redefine online shopping and payment experiences, making them more intelligent, secure, and seamless for both consumers and businesses.

PayPal and Google Partner to Advance Agentic Commerce | PYMNTS.com

Read original at PYMNTS.com

PayPal and Google are collaborating on agentic shopping and commerce experiences and other initiatives to advance agentic commerce. These initiatives are part of a new multiyear strategic partnership between the companies, they said in a Wednesday (Sept. 17) press release. With the combination of PayPal’s global payment infrastructure, personalization and identity solutions and Google’s artificial intelligence (AI) expertise, the companies will create new AI shopping experiences and develop standards for agentic commerce, according to the release.

The partnership also includes embedding PayPal’s branded checkout, Hyperwallet global payout capabilities and PayPal Payouts mass payments solutions across Google’s platforms; making PayPal Enterprise Payments a key payment provider processing card payments across Google Cloud, Google Ads and Google Play; and working with Google Cloud to power the next generation of PayPal’s commerce and payments platform, per the release.

Google and Alphabet CEO Sundar Pichai said in the release: “Through this partnership, PayPal will use our industry-leading AI to enhance services and security, and we will more deeply integrate PayPal’s innovative payment capabilities for a better experience across Google products and platforms.” PayPal President and CEO Alex Chriss said in the release that trust and innovation are key in the emerging world of agentic commerce.

Advertisement: Scroll to Continue “Together with Google, we are leading the way for digital commerce, ensuring greater opportunities for merchants and users worldwide,” Chriss said. Google said in a Tuesday (Sept. 16) blog post that it developed its Agent Payments Protocol (AP2) in tandem with payments and tech firms, including PayPal.

AP2 is designed to “securely initiate and transact agent-led payments across platforms,” the company said in the post. Google is collaborating on agentic payments with more than 60 companies, including PayPal, Adyen, American Express, Mastercard, Coinbase and Revolut. PayPal led off its April earnings call with an announcement about agentic commerce.

Chriss said during the April 29 call that the company had launched a remote Model Context Protocol (MCP) server and enabled leading AI agent frameworks to integrate with PayPal application programming interfaces (APIs). “Now any business can create agentic experiences that allow customers to pay, track shipments, manage invoices and more, all powered by PayPal and all within an AI client,” Chriss said.

The PYMNTS Intelligence report “Payments Execs Say AI Agents Give Payments an Autonomous Overhaul” found that agentic AI is already being used in financial services, payments and B2B commerce.

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